Having worked with Berkeley Group across multiple divisions and developments for over 10 years, South Quay Plaza chose InStyle Direct to furnish yet another property. This time around, their one-bedroom showroom at the prestigious South Quay Plaza development.
Having already furnished 50 units at South Quay Plaza, the design and sales team had prior knowledge and experience styling the units in line with the target audience, which enabled us to meet their 3-week deadline.
Situated in the heart of the Canary Wharf financial quarter, South Quay Plaza is a stunning combination of high-rise luxury, five-star facilities and contemporary design. Therefore, the show apartment needed to embody the style, comfort and innovation that would be expected.
InStyle Direct ensured they had access to the property specifications and floor plan for a seamless, integrated approach. The InStyle Direct design team opted for a Gold furniture package, a proven winner when a project calls for clean, crisp lines and understated sophistication. Because of their lighter weight and smaller footprint, the components of the package are ideal for flexible design choices in restricted spaces.
Curtains and window dressings were also incorporated to make the most of the apartment’s natural light. The tight three-week deadline meant that every move and detail had to be meticulously planned, executed and monitored by our experienced team of project managers and production staff.
Interior designer, Rianne Blake, advised Berkeley Homes to opt for a feature wall and provided the developers with a selection of paint colour codes and designs. Although such service is not included with our furniture packages, InStyle Direct is always happy to always offer interior design advice to clients at no extra cost.
The adaptability of the InStyle Direct staff was immediately put to the test right at the start of the project. The apartment that was intended to be used as the show flat, sold before work commenced. The team therefore hurriedly switched to another property in Hampton Tower where they studied the new floor plan and layout before deciding on how to suitably design and furnish to unit. The InStyle direct team ensured that would could have been a setback, didn’t affect the tight deadline.
