Lily Cao

China Desk Sales Coordinator

Additional languages: Mandarin

Lily holds bachelor’s degrees in Art Direction and Business Administration, a master’s in Documentary Film with distinction, and training in Art Design and Film Marketing. Her career spans roles as a Producer, Director, Agent, and Luxury Marketing Specialist, leading creative projects for notable clients in the luxury sector and film industry. This blend of visual storytelling and strategic insight enriches her role at InStyle Direct.

At InStyle Direct, as the China Desk Sales Coordinator and Marketing Specialist, she leverages her creative and business skills to help clients realise their ideal spaces. Fluent in Mandarin and English, she bridges cultural nuances for Chinese-speaking clients. Her background in film and design allows her to approach interiors with a storytelling perspective, creating designs that are visually appealing and emotionally resonant. Her luxury marketing experience emphasises detail, elegance, and personalised client experiences.

Passionate about travelling, photography, filmmaking, and art exhibitions, she draws inspiration from diverse cultural aesthetics and design philosophies. Influenced by architects I. M. Pei and Antoni Gaudí, directors Ingmar Bergman and Agnès Varda, and artists Leonardo da Vinci and David Hockney, she aims to create designs that are sophisticated, culturally resonant, and blend creativity with technical precision.

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