Enhancing The Plaza Collection: Furnishing Solutions That Secured Sales
| Property Type: | 1-Bedroom and 2-Bedroom Apartments |
| Location: | The Plaza Collection by Poly |
| Client: | Poly |
| Postcode: | NW7 |
| City: | London |
| Services: | Gold Furniture Packages |
| Result Achieved: | Units sold fully furnished to owner-occupiers; designs well-received by potential buyers |
The Challenge
The developer of The Plaza Collection sought to enhance the appeal of their apartments to accelerate sales. The unique mint green walls artfully provided by the development added character to the units, but they required a cohesive furnishing solution to harmonise with this feature. We aimed to focus on the bedrooms, ensuring the colour schemes complemented the walls while showcasing the spaces’ potential to owner-occupiers.
Our Approach
InStyle Direct furnished the apartments using our Gold Furniture Packages, focusing on creating stylish and cohesive bedrooms that highlighted the mint walls while enhancing the overall aesthetic appeal.
- Cohesive Colour Schemes: Each bedroom was styled with bold accents to contrast beautifully with the mint green walls. By choosing colours and textures harmonising with the walls, we ensured the designs were attractive and reflective of the development’s modern aesthetic.
- 1-Bedroom Apartment: This unit was furnished with a soft aqua palette, featuring a throw and coordinating cushions that complemented the mint backdrop. A grey upholstered bed added sophistication, grounding the design and ensuring a restful atmosphere.
- 2-Bedroom Apartment: The larger unit featured bedrooms styled with mustard yellow and navy accents. The navy bed frames contrasted elegantly with the mint walls, while the mustard cushions and throws introduced warmth and vibrancy. Layered textures such as plush throws and decorative cushions added depth and comfort to the spaces.
By tailoring the designs to complement the unique features of the development, we ensured that the interiors felt seamless and ready for potential buyers to envision as their own.
Key Design Features:
- Integration with Mint Walls: The soft mint walls served as a tranquil base, and our carefully selected colour schemes worked to enhance rather than compete with this feature.
- Sophisticated Accents: Bold colours, including navy, aqua, and mustard yellow, provided striking yet harmonious contrasts.
- Layered Textures: Plush throws, textured cushions, and soft bedding created a welcoming and luxurious feel.
- Timeless Furniture: The Gold Furniture Package brought a refined look, featuring high-quality, modern pieces in neutral wood and upholstered finishes.
The Outcome
Both units were sold fully furnished to owner-occupiers who appreciated the move-in-ready nature of the apartments. The focus on the bedrooms and the harmonious integration of the mint green walls with the furniture packages received excellent feedback from potential buyers.
Ongoing Partnership
This successful project reaffirmed our strong relationship with the developer. Our ability to deliver tailored, high-quality designs has led to continued collaborations, with the client trusting us to enhance the appeal of their properties in future developments.
Key Results:
- Accelerated Sales: The tailored designs were well-received, leading to swift sales.
- Enhanced Property Appeal: Thoughtfully styled bedrooms elevated the potential of the units.
- Continued Partnership: The success of this project solidified an ongoing relationship with the developer.
Conclusion
By focusing on the bedrooms and aligning the colour schemes with the mint walls, InStyle Direct delivered interiors that perfectly blended elegance and functionality. The use of the Gold Furniture Packages showcased the full potential of the apartments, helping the developer achieve their sales goals efficiently.
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