How We Enhanced Coronation Square to Attract
Young Professionals
| Property Type: | 1-Bedroom Apartment |
| Location: | Plot 135 Coronation Square, 118 Oliver Road, Leyton, London |
| Client: | Taylor Wimpey |
| Postcode: | E10 |
| City: | London |
| Services: | Furnishing and Painting |
| Result Achieved: | Enhanced property appeal, faster selling potential, and client satisfaction |
The Challenge
Taylor Wimpey sought to furnish a unit at Coronation Square to accelerate sales of the property and similar units in the building. The challenge was to deliver a bright, modern scheme within the allocated budget while maximising the property’s appeal to its target audience of young professionals.
The 1-bedroom apartment needed to feel spacious and stylish, which meant a creative colour scheme and a smart space plan.
Our Approach
Bright, Modern Furnishing Scheme
We created a contemporary aesthetic by selecting light, airy furniture colours from our Diamond package, complemented by pops of vibrant hues in accessories. The furnishings were chosen for their clean lines and multifunctionality, aligning with the preferences of young professionals.
Maximising Space and Flow
To enhance the sense of space, we used a neutral colour palette for walls and larger furniture items. Mirrors were strategically placed to reflect natural light and create an open feel. The dining and living areas were styled to maintain flow and functionality, ideal for relaxation and entertaining.
Comfort and Style in the Bedroom
A bespoke headboard and soft furnishings in warm tones added comfort and character to the bedroom. Layered bedding, decorative cushions, and contemporary bedside tables created a cosy yet modern retreat.
Professional Painting Services
To ensure a cohesive and polished finish, our painting services focused on neutral yet bright tones, providing the perfect canvas for the furnishings and accessories.
Colour Scheme
- Living and Dining Area: Soft greys and whites for a fresh base, complemented by vibrant mustard and teal accents in cushions and artwork.
- Bedroom: Warm earth tones in throws and cushions paired with a neutral backdrop for a calming atmosphere.
- Overall Palette: Bright, modern, and appealing to the tastes of young professionals.
The Outcome
The completed unit at Coronation Square achieved Taylor Wimpey’s goal of showcasing the apartment’s potential and enhancing its marketability. The stylish design resonated with the target audience, making it easier for prospective buyers to visualise themselves living in the space.
Key Results:
- Enhanced Property Appeal: The apartment stood out among other stock units, effectively showcasing how to maximise space and functionality.
- Client Satisfaction: The developer was “very happy with the presentation,”
- Faster Selling Potential: By creating a visually appealing and practical space, the unit became more attractive to buyers, increasing its likelihood of a quick sale.
Partner with InStyle Direct for Stunning Results
At InStyle Direct, we specialise in transforming properties to meet the unique goals of developers, landlords, and homeowners. Whether it’s enhancing stock units for sale or furnishing rental properties, our tailored services deliver exceptional results.
Contact us today to see how we can help elevate your property.
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