Breathing New Life into a Hammersmith Apartment: InStyle Direct's Interior Design Triumph

In the bustling heart of Hammersmith, London, a subtle yet powerful transformation took place. A once-tired 2-bedroom, 2-bathroom flat in Sovereign Court underwent a remarkable makeover by our refurbishment team at InStyle Direct, leading to an impressive 8.2% increase in rental income for the landlord. This is the story of how strategic refurbishment can not only rejuvenate a space but also significantly boost its market value.

The Underlying Challenge

Since its completion in 2017, the Sovereign Court flat has enjoyed nearly constant occupancy, with only two tenants over several years. While this meant minimal void periods, it also left little opportunity for updates or maintenance. Over time, the property's interiors began to show signs of wear and tear, diminishing its appeal in a competitive rental market and jeopardising its continued success.

A Vision for Transformation

Recognising the need to revitalise the flat, the overseas landlord turned to InStyle Direct for a comprehensive interior makeover. The goal was clear: refresh the property to enhance its desirability and secure a higher rental income. With a strategic investment of just under £15,000, a prudent amount considering the property’s £1 million value, the stage was set for transformation.

Strategic Design Interventions

Refreshing the Colour Palette

Reimagining the Walls: Departing from the traditional white, all walls, ceilings, and woodwork were repainted in a sophisticated light Ash-Grey. This contemporary hue added depth and warmth, aligning with current trends favoured by our interior designers.

Introducing Accent Walls

• Creating Focal Points: Accent walls were added in the reception area and bedrooms to infuse character and elevate the aesthetic appeal.

Upgrading Furniture Pieces

• Dining Area Revamp: The old dining chairs, worn from years of use, were replaced with modern, stylish alternatives to enhance the dining experience.

Elevating Bedroom Comfort

• Luxurious Bedding: All bedding was updated, with the addition of plush throws and decorative cushions to create inviting and comfortable sleeping quarters.

Revitalising the Reception Area

Adding Texture and Colour: A new rug was introduced, and vibrant cushions were placed on the sofa and armchair to inject life and warmth into the living space.

Finishing Touches with Accessories

Creating the ‘Wow’ Factor: Thoughtfully selected accessories and decor pieces were added throughout to fully dress the property, ensuring it made a lasting impression on potential tenants.

Remarkable Results

The impact of InStyle Direct’s interior makeover was immediate and significant:

• Surpassing Market Competition: Despite six other two-bedroom flats in the same building being available at lower rents, this newly refurbished flat attracted unprecedented attention.
• High Tenant Interest: Within hours of listing, the property received 17 enquiries, demonstrating the powerful appeal of quality interior design.
• Swift Letting Process: Four viewings were conducted the following day, leading to an accepted offer from professional tenants who moved in just four days later.
• Increased Rental Income: The landlord achieved an 8.2% increase in rental income, setting a new benchmark for similar properties in the area.
• Efficient Return on Investment: With the additional rental income, the landlord is projected to recoup the refurbishment costs within four years. Furthermore, the investment is tax-deductible, enhancing the overall return.

The Power of Investing in Design

This success story underscores a vital lesson for property investors: investing in interior design is not just about aesthetics. It’s a strategic financial decision. A well-presented property commands higher rents, attracts quality tenants, and stands out in a crowded market.

Partner with InStyle Direct for Property Success

At InStyle Direct, we specialise in transforming properties to unlock their full potential. Our expert team tailors each project to the unique needs of the property and the aspirations of the landlord, ensuring maximum impact and return on investment.

If you’re a landlord aiming to enhance your property’s appeal and profitability, we invite you to discover how our interior design solutions can make a difference.

Get in Touch with Us

Invest in your investment today. Contact InStyle Direct to explore how we can help elevate your property to new heights.