Rose Gold Package

How InStyle Direct Enhanced Gallions Place to Attract
Affluent Buyers

Property Type: 3-Bed Maisonette Show Apartment
Location: Gallions Place
Client: CBRE
Postcode: E16
City: London
Services: Tailored Furniture Package
Result Achieved: Elevated property appeal, immediate sales success, and client satisfaction
Book Consultation

The Challenge

Gallions Place, located in Royal Albert Wharf, needed a premium show home to differentiate itself in the luxury property market. CBRE aimed to showcase the maisonette’s full potential to attract high-end professionals and young families.

Challenges included:

  • Designing a space that balances functionality and luxury.
  • Addressing a steep staircase requiring creative styling solutions.
  • Completing the project on a tight deadline while builders were still on-site.
The goal was to create a visually stunning and functional home that appealed to discerning buyers. The success of the show home was critical in influencing prospective buyers and contributing to the immediate sale of almost all units in the development.
Cozy bedroom with green accent wall and king bed

Our Approach

Tailored Furniture Package

InStyle Direct provided a bespoke furniture package, combining neutral tones in the living space with bold accents like green wallpaper in the master bedroom. This mix of subtle and vibrant elements created a sense of spaciousness and individuality, helping potential buyers visualise themselves in the home. By highlighting the maisonette’s unique features, the design played a vital role in boosting buyer interest and contributed significantly to the immediate sale of almost all units in the development.

Modern bedroom with abstract art and gold lamps

Creative Solutions for the Staircase

The steep staircase was transformed with carefully chosen artwork that enhanced vertical flow. This innovative approach added to the home’s character, further showcasing its design potential and enticing prospective buyers.

Targeted Design for Affluent Buyers

Our team, led by Maggie Halsackda and Sales Manager James McNeill, curated high-quality furnishings, elegant curtains, and decor items to create a warm and luxurious environment tailored to the preferences of affluent buyers. The thoughtfully designed interiors created a strong emotional connection for viewers, helping them envision a lifestyle in the space and contributing to the rapid sale of units.

Modern bedroom with gold headboard and striped blanket

Efficient Execution

Despite the time constraints, our team worked efficiently to complete the project. Furniture and accessories were installed seamlessly, even as construction work continued. The finished show home became a pivotal marketing tool, leading to the immediate sale of almost all units in the development.

The Outcome

Gallions Place now serves as a prime example of how InStyle Direct transforms properties into desirable living spaces. The bespoke design enhanced the maisonette’s marketability and left a lasting impression on potential buyers.

Cozy bedroom with green accent wall and king bed

Key Results:

  • Enhanced Property Appeal: The tailored design showcased the maisonette’s full potential, allowing buyers to visualise themselves living there.
  • Immediate Sales Success: The show home contributed to the immediate sale of almost all units in the development, demonstrating the power of exceptional interior design.
  • Client Satisfaction: CBRE expressed delight with the quality and timeliness of the results.

At InStyle Direct, we specialise in creating bespoke interiors that elevate properties’ marketability. Whether you’re a developer, landlord, or homeowner, our tailored services deliver exceptional results.

Contact our experienced team to learn how we can transform your property.

Property Transformation Videos

Get in Touch

    Please select atleast one.

    What is 8 x 9 ?

    What Our Customers Say

    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

      Lowela V - Google Review


    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske - Google Review


    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu - Google Review


    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca - Google Review


    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail - Google Review


    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure - Google Review


    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes - Google Review


    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher - Google Review


    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan - Google Review


    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee - Google Review


    Transformative success stories

    Learn how we helped properties 'Sell' and 'Let' quickly.
    Download Now
    Brochure Image

    Core Services

    View Instyle Brochure

    High-End Services

    VIEW ANI M BROCHURE