How InStyle Direct Enhanced Gallions Place to Attract
Affluent Buyers
| Property Type: | 3-Bed Maisonette Show Apartment |
| Location: | Gallions Place |
| Client: | CBRE |
| Postcode: | E16 |
| City: | London |
| Services: | Tailored Furniture Package |
| Result Achieved: | Elevated property appeal, immediate sales success, and client satisfaction |
The Challenge
Gallions Place, located in Royal Albert Wharf, needed a premium show home to differentiate itself in the luxury property market. CBRE aimed to showcase the maisonette’s full potential to attract high-end professionals and young families.Challenges included:
- Designing a space that balances functionality and luxury.
- Addressing a steep staircase requiring creative styling solutions.
- Completing the project on a tight deadline while builders were still on-site.
Our Approach
Tailored Furniture Package
InStyle Direct provided a bespoke furniture package, combining neutral tones in the living space with bold accents like green wallpaper in the master bedroom. This mix of subtle and vibrant elements created a sense of spaciousness and individuality, helping potential buyers visualise themselves in the home. By highlighting the maisonette’s unique features, the design played a vital role in boosting buyer interest and contributed significantly to the immediate sale of almost all units in the development.
Creative Solutions for the Staircase
The steep staircase was transformed with carefully chosen artwork that enhanced vertical flow. This innovative approach added to the home’s character, further showcasing its design potential and enticing prospective buyers.
Targeted Design for Affluent Buyers
Our team, led by Maggie Halsackda and Sales Manager James McNeill, curated high-quality furnishings, elegant curtains, and decor items to create a warm and luxurious environment tailored to the preferences of affluent buyers. The thoughtfully designed interiors created a strong emotional connection for viewers, helping them envision a lifestyle in the space and contributing to the rapid sale of units.
Efficient Execution
Despite the time constraints, our team worked efficiently to complete the project. Furniture and accessories were installed seamlessly, even as construction work continued. The finished show home became a pivotal marketing tool, leading to the immediate sale of almost all units in the development.
The Outcome
Gallions Place now serves as a prime example of how InStyle Direct transforms properties into desirable living spaces. The bespoke design enhanced the maisonette’s marketability and left a lasting impression on potential buyers.
Key Results:
- Enhanced Property Appeal: The tailored design showcased the maisonette’s full potential, allowing buyers to visualise themselves living there.
- Immediate Sales Success: The show home contributed to the immediate sale of almost all units in the development, demonstrating the power of exceptional interior design.
- Client Satisfaction: CBRE expressed delight with the quality and timeliness of the results.
At InStyle Direct, we specialise in creating bespoke interiors that elevate properties’ marketability. Whether you’re a developer, landlord, or homeowner, our tailored services deliver exceptional results.
Contact our experienced team to learn how we can transform your property.
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