Rose Gold Package

2-Bed Apartment at Alington House, Clarendon

Developer: St. William
Client: Clarendon
Postcode: N8
City: London
Services: Dressed to Sell
Result Achieved: Developer was very satisfied as dressing achieved the objective to sell the last remaining units on the building.

It all started when the leading property developer, St. William, contacted us with an instruction to dress up a show apartment at its recently completed Clarendon development in Haringey. A show apartment is crucial to any developer as it is the first impression of a residence to potential buyers and can influence their decision in a big way. The show apartment was a two-bedroom residence at the Alington House phase of Clarendon. The project was led by our sales manager, Mark and included creative inputs and expertise of our design team. The first step was to decide on a suitable furniture pack that could blend perfectly with the apartment's layout and accentuate its overall appeal.

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Alington House, Clarendon

After a few design tests, we selected our White Gold Furniture Package for its relatively lighter components that were best suited for the compact dimensions of the property. The package included a 2.5-seat sofa and armchair in the living room to complement the dining space and blend in with the rest of the furniture pieces. Additional decor items, such as the installation of abstract pieces of art on the walls and small indoor plants, further elevated the overall style quotient of the apartment.

Clarendon Show Flat

A palette of white, grey and black are the primary colours of our White Gold Package that we used to transform the empty show apartment into a desirable home for visitors. As a signature element, a window in the master bedroom was dressed to impress by offsetting it with a strategically placed collage.

The proof is in the pudding, and for our client, it came as a quick sale of the apartment after dressing it up with our fabulous furniture package and superior design sense. While it took our design team just two weeks to get the apartment fully dressed and ready for sale, the client was thoroughly impressed by the quick turnaround, minimal disruption and efficiency of our service.

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    What Our Customers Say

    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu - Google Review


    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

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    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

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    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

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    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

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    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis - Google Review


    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum - Google Review


    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu - Google Review


    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail - Google Review


    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO - Google Review


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