Modern bedroom with neutral tones, layered pillows, and stylish lamps of Verdica_Camden

Tailored Packages & High End Services at The Whiteley London

Step into the world of The Whiteley London residences, where history meets modern luxury in the heart of London. Valouran is masterfully transforming this iconic landmark into a series of stunning one to four-bedroom apartments that boast corner units. The development has duplexes and penthouses- and the one who’s adding the furnishing and designing magic is InStyle Direct.

Whether you’re an owner-occupier craving a space that reflects your personality or an investor aiming to up your rental game, we’ve got you covered!

workspace with modern decor, soft lighting, and abstract artwork of Verdica Camden
We bring the unique charm of Whiteley London to life with our tailored furniture packs that turn these spaces into swoon-worthy homes. Whether it’s a luxe penthouse or a chic corner unit, our bespoke interior solutions scream style without the hefty interior design bill. We handle everything from initial concepts to sourcing perfect artwork, ensuring your home reflects your personality.

Our investor packs include everything you need to swiftly and efficiently outfit rental units. Our bespoke window dressings, on the other hand, add the finishing touch to your property with unique blinds and drapes made in-house!

Tailored packs that sell homes, not just properties

The Whiteley Residences are set to redefine the Bayswater skyline, transforming the historic site of London’s first department store into a mixed-use destination. With 139 luxury residences, retail shops, restaurants, leisure facilities and the flagship Six Senses hotel, Valouran is partnering with InStyle Direct to make this project a feast for the senses.

workspace with modern decor, soft lighting, and abstract artwork of Verdica Camden

We’ve got a track record that speaks volumes. Our tailored furniture packs aren’t just stylish; they’re smart investments that boost property desirability without the hefty price tag and timeline of full interior design services. Take Berkeley’s West End Gate Show home, furnished by us that sold in just 4 weeks.

Another one of our achievements was the magnificent show home design at One Bishopsgate Plaza which resulted in several sales due to our personalised diamond package and elegant window coverings that provided the ideal mood. London Square Croydon was so impressed with our design and installation that they wanted us to reproduce our success in additional places!

Invest smarter, not harder: Affordable furniture packs that shine

At InStyle Direct we believe that your space should reflect your vision and meet your needs, whether you’re a homeowner, developer or investor. Our tailored furniture packs are designed to offer impressive returns on investment, and many of our clients are repeat customers. Our free delivery, installation and styling services ensure that your property is market-ready with minimal hassle, and we’re proud to report less than 1% returns on furniture in the initial year!

flower vase, glasses and white bowl and plate on Dinning table of Verdica Camden

Transforming properties into stunning functional has been a go-to job with our London based team of seasoned experts. We offer a hands-on, one-to-one relationship with a dedicated interior designer, ensuring every detail meets your specific design criteria. Our clients love the personal touch, and it’s why they keep coming back.

For investors, our furniture packages are not only affordable and durable but also quick to install—within just 24 to 48 hours. Sustainability is at the core of our design approach, making your rental property more attractive to eco-conscious tenants.

And let’s not forget about our stunning window treatments! From made-to-measure curtains to bespoke blinds, we add warmth and style to your rooms, masking those unfortunate views and enhancing natural light. With expert designers selecting the perfect fabrics, you can trust us to create the ideal window dressing for your space.

So if you’re up for innovative designs, hassle-free installation, and results that speak for themselves, InStyle direct is your go to partner!

FAQs:

While our usual lead time is one to two weeks, we may expedite furnishing by 24 to 48 hours, including window treatments, which can be completed in one day.
Yes, our bespoke customisation and specialised furnishing services for Whiteleys are an excellent investment, increasing the appeal of luxury properties and assisting investors or landlords in achieving their desired space selection.
We offer a convenient, all-in-one, and beautiful furnishing solution for both investors and homeowners. No matter what style of furniture you require, we can provide you with vast furniture packages that are exactly within your budget. Our professional in-house designers can swiftly deliver and style our most popular home furniture sets, while our skilled installation staff assures a smooth and efficient installation process.
We provide everything from elegant show homes to economical and long-lasting furniture packages for buyers, investors, and landlords. We can complete the furnishings in 24-48 hours, allowing you to move in quickly. The display homes provide a beautiful glimpse of the future residence, while our window dressing services will win your heart, as we respect your privacy while allowing you to appreciate nature.
As one of the leading furnishing companies, we have over 20 years of expertise providing great service to landlords, property developers, and homeowners. Our skilled team oversees delivery and installation, assuring a smooth process with clear communication. This service is especially useful for overseas clients and busy buyers looking for a dependable, effective solution. We've got you covered on everything from furnishings and interior design to window decorations.

What Our Customers Say

  • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

    Andrew Templeton - Google Review


  • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

    Karen Ross - Google Review


  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho - Google Review


  • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

    Roger Leung - Google Review


  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review


  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

    Selwa Al-Hazzaa - Google Review


  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee - Google Review


  • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

    Ionut Buciuleac (Benham and Reeves) - Google Review


  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

    WJ Hu - Google Review


  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes - Google Review


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