Transforming Spaces: InStyle Direct’s Role in Redefining Furnished Living at Oval Village

Berkeley Group had a vision for the redevelopment of Oval Village that went beyond just creating beautifully designed spaces – their aim was to build a community and homes that would have a lasting impact. Here is where InStyle Direct made a significant contribution by turning these visions into reality. We played a major role by developing furnishing solutions and designing luxurious interiors at various price points for homeowners, landlords and developers themselves.

We provided various furniture services at Oval Village that catered to the unique requirements of investors, homeowners, and developers. This included Investor Furniture Packs, Gold Furniture Packs, and the exclusive Diamond Furniture range. Our diligent focus and expert knowledge led to the transformation of these apartments into homes that are perfect for both tenants and the market. We also prioritise improving their visual appeal and practicality by creating customised window treatments and carefully planning interior designs.

We ensured that Oval Village stood out in the competitive London property market, whether it was through the more luxurious Diamond Pack for premium interiors, high-quality, budget-friendly investor packs, or the versatile Gold Pack offering affordable yet stylish solutions.

Oval Village: A masterpiece elevated by InStyle Direct

In the lively borough of Lambeth, Oval Village shines as a prime example of urban revitalisation in the heart of London. Built on the grounds of historic Gasworks near the renowned Oval Cricket Ground, this project features stylish one, two, and three-bedroom apartments with simple yet elegant interiors, eye-catching accent walls, and breathtaking views from expansive floor-to-ceiling windows, many of which used our made to measure window treatments.

Starting at an affordable price range of £3,995 that ensures a healthy ROI, our Gold Packs introduced modern and cohesive interiors that increased rental income and added value to the property. These packages provide a sense of cosiness and sophistication with their options of Rose Gold, White Gold, and Yellow Gold schemes, attracting the interest of both homeowners and rental agents. Our team of professionals effectively turned vacant apartments into attractive and inviting homes for the market, guaranteeing a seamless transition.

For investors and landlords, our very budget-friendly investor pack, priced at £3,395, provides tenant-ready solutions that prioritise quality. Crafted to cater to the demands of a rapidly moving rental industry, these packs include a range of services ranging from timely delivery and set-up to expert interior design. With their durability and stylish appeal, the Investor Furniture package proved to be a game-changer for rental properties at Oval Village.

Our Diamond package, on the other hand, provides high-end interiors with a personalised touch for premium rented properties or homeowners. The different types of Diamond schemes include Champagne Diamond, White Diamond, and Chocolate Diamond, allowing for a choice that is not overwhelming (or time-consuming) but still enables design preferences.

In addition, our personalised window treatments improved the interior spaces by efficiently controlling natural light and privacy. Our custom window treatments, from drapes to blinds, effortlessly add our stylish touch that can also boost return on investment.

Proven success: How do we deliver results?

Oval Village’s Apartments are now attracting the attention of investors, tenants, and homeowners, making it a standout in the London property market and our proven track record speaks for itself: For instance, we increased the appeal of one- and two-bedroom apartments at The Plaza Collection, by equipping them with Gold Furniture Packs. This led to successful purchases by those who owned and lived on the property. The chic furniture perfectly matched the unique mint-green walls, showcasing the room’s potential.

We partnered for a project from Berkeley to revamp a show home at South Quay Plaza in London (E14) by incorporating our Diamond Furniture range. The recently updated space incorporates a neutral colour scheme and expanded options for furniture. This approach sped up the unit’s sales process and was quickly substituted.

When you choose InStyle Direct, you are gaining the advantage of over 20 years of our expertise in furnishing, which has been relied upon by developers, investors, and homeowners. We provide a seamless experience that includes free delivery, installation, and styling, simplifying the process of transforming your space. Moreover, 85% of the properties we provide with furniture are leased within a week. Our furniture packages ensure dependability, with a return rate of less than 1% in the initial year.

If you want to see how we improve your property, just like we did for Oval Village, we’d love to work with you. Get in touch to know more!