Design That Sells: Turning Postmark Apartments Into Premium Showcases With InStyle’s Expertise

Postmark isn’t just a development, it’s a sought-after destination. Ideally located on the border of WC2, it effortlessly connects some of London’s most famous postcodes in Shoreditch and the Square Mile. Developed by Taylor Wimpey, this development embodies a modern-day charm.

InStyle Direct has been collaborating with the developer for over five years, and being part of the Postmark project is a significant highlight for us. Here at this place, our high-end Diamond Packages and professional window dressing services have made living spaces even better for our clients and investors. We’ve installed over 50 Diamond Packages for developers and private clients, and 15 exclusive Diamond packages just for investors.

We always had a clear plan: mix design inspired by the City with interiors that capture London’s urban style. So, at Postmark, we didn’t just furnish rooms—we told stories through furniture, colour and texture. We achieved spaces that appealed to modern buyers and discerning buyers and renters looking for that extra touch of finesse.

Sunset views, neutral tones, and
timeless pieces

Whether a first-time buyer, a potential landlord, or a seasoned investor, everyone wants high-quality housing that looks and feels exceptional. Here’s where our Diamond Package comes in—a complete furnishing solution that’s luxurious yet practical. We’ve furnished apartments at Postmark to make them look amazing and feel incredibly comfortable. Not only do these packages make the most of the space, but the window dressing services also let in natural light and show off the incredible city views.

Each apartment benefits from innovative, space-saving layouts furnished with modern pieces built for durability. Our carefully dressed windows let London’s beautiful sunset light shine in, while our stylish neutral colours bring out the scenic beauty outside. The amazing views of landmarks like St. Paul’s Cathedral and The Shard make the floor-to-ceiling windows and big balconies at Postmark even more attractive when equipped with InStyle’s Diamond range furnishings.

What makes the Diamond Package stand out? Well, it’s all in the details. Our senior design team personally picks out and puts together accessories, cosy decor, and artwork. The result is a smooth, elegant finish that exudes luxury and classic style. This package is available in three customisable colours—Champagne, White, and Chocolate Diamond—and is suitable for studio, one, two, and three-bedroom apartments, making it a perfect choice for anyone looking to make a statement.

More than furnishings—We craft experiences buyers can instantly connect with

Postmark is not our only success story. Consider Aspen Residences in E14 an excellent example of how InStyle Direct effectively transforms design concepts into successful outcomes. We enhanced the studio and two-bedroom show homes with an upgraded Diamond Package, which includes custom headboards, window dressings, and unique accessories.

We confidently made bold choices, such as adding wallpaper to nooks, incorporating shelving for style and storage, and using colour palettes inspired by rose gold kitchen accents. Our use of soft pinks, burnt oranges, and deep navy blues brought the units to life, all within our budget. Carefully designed arrangements, hand-picked details, and striking centrepieces allowed prospective buyers to envision the space’s potential rather than just its current state.

What was the outcome? A satisfied developer, landlords and homeowners with additional projects on the way. Our varied work across this development is a clear example of how InStyle Direct transforms interiors into practical marketing tools. With each new project— from Aspen to Postmark and beyond— we showcase that smart design is not only about looks but about unleashing possibilities.

So, if you’re ready to furnish your development with a selling style, let us set the furnishing standard for you. Contact us to know more.