Housing Design Guide for Property in Postmark by InStyle Direct
In a Zone 1 neighbourhood that is undergoing rapid change, a combination of City swagger and West End wow factor enables Taylor Wimpey’s Postmark development to stand out from the competition. Our design teams at InStyle Direct have boldly risen to the challenge that furnishing properties at such a unique address presents and have so far made their mark in over fifty apartments. As our collaboration with developers Taylor Wimpey Central enters its sixth year, we remain uniquely positioned to know exactly what furnishings and interior design solutions push property sales here.
Residents of Postmark find that our gold and diamond furniture packages provide just the right amount of understated glamour and sleek functionality. Living on the edge of the WC2 postcode means that they are within walking distance of Theatreland, Shoreditch and the Square Mile. The décor of the apartments should reflect this unique location, and this is the thinking that informs our approach whenever we undertake a project here.
A new breed of resident is discovering postmark
As mentioned above, Postmark is positioned in a neighbourhood that used to be part of a buffer zone, separating the two most famous parts of London. Initially made up of offices, shops, and low-level industrial units, it then became the site of various university buildings and a large number of student-friendly bars and venues. Today, we find corporate executives rubbing shoulders with newly qualified lawyers, gallery owners and media creatives.
One thing that these various groups have in common is a desire for quality accommodation that is spacious, well-lit, and tastefully finished. Apartments that feature In-Style’s furnishing packs, meet these requirements and more. Our design teams select space-saving furniture that is contemporary and durable. Windows are dressed so as to channel natural light into every corner and our creative colour schemes are neutral without being boring.
InStyle furnishing packs enhance the experience of living in WC2
From St Paul’s Cathedral to The Shard, the views from Postmark encompass many favourite landmarks and with spacious balconies and wall-to-ceiling windows, the apartments make great viewing platforms. Many of our most successful furnishing projects include our window dressing service which is guaranteed to take any living space to the next level. As well as enjoying the great views of the iconic City skyline, residents of Postmark have access to 5-star facilities and are also close to a host of local amenities.
We believe that living in Central London should be an experience that is as enjoyable as it is convenient. Transitions from home to gym to work and back again need to be seamless, with no compromises regarding comfort and convenience. As the starting and finishing points of this routine, the home should be designed and furnished accordingly. Gold and Diamond furniture packs from InStyle enable residents at Postmark to come home from a Michelin starred restaurant or star-studded theatre experience without any feelings of anti-climax.
Giving developers a competitive edge
Working with Taylor Wimpey Central allows us to stretch our capabilities as it involves making apartments like those in Postmark as competitive as possible. Central London is a buoyant market, but there is an abundance of choice, and developers need to have the edge in order to stay ahead. Collaborating with InStyle Direct is one of the ways that they can attract interest, boost rental yields, and keep void periods to a minimum.
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