Westmark Tower, West End Gate

Services: Tailored Furniture Package, Window Dressing
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Instyle Direct’s successful working relationship with Berkeley, London’s leading property developer, led to designing yet another unit at Berkeley’s opulent West End Gate development. Lead Interior Designer Ifrah Buraleh and Sales Manager James McNeil especially selected the diamond furniture package to furnish the striking, one-bedroom apartment to boost interest and promote sales which led to immediate success. The full timeline and details can be found below.

SUCCESS TIMELINE

Job assigned – 05.09.22
Design proposal approved – 15.09.22
Install booked – 27.09.22
Property decorated – 22-23.09.22
Property furnished – 27.09.22
Property photographed – 28.09.22
Property viewed and rented – 28.09.22
Tenant moves in – 30.09.22

Having executed numerous furnishing projects for the renowned developer at the West End Gate development, our team was familiar with what was required to push sales. Ifrah also upgraded some key items in the diamond package to add more personality to the space.

As always, the team adhered to the client’s budget and the allocated time slot, completing the project to an impeccable standard in less than four weeks. The 546 square feet space was successfully transformed inside-out into a chic home and generated huge interest among investors, landlords and tenants.

The chosen furniture package was tailored to the specific target market. The apartment was designed to offer a stunning combination of subtle elegance and sophisticated opulence.

Ifrah picked the same colour scheme that earlier proved successful for other West End Gate projects, which helped sell the units straight away.

Ifrah opted for bold, tropical wallpaper as a whimsical touch to the room. Bespoke elements such as the brown coffee table and white flooring ensured the show home sold the specific lifestyle prospective West End Gate residents are looking for.

“Inspired by an oasis, I placed the bold tropical wallpaper in the moulding to create a welcoming, calming and luxurious atmosphere. Something to draw people in but also to be a respite from the bustling city outside.”
— Ifrah Buraleh,

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    What Our Customers Say

    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis - Google Review


    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

      Fionn Nixon - Google Review


    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca - Google Review


    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY - Google Review


    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho - Google Review


    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan - Google Review


    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee - Google Review


    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul - Google Review


    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter - Google Review


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