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Chapter Street
Appointed by the developer to create a show apartment that reflects luxury living.
This building was designed by EPR Architects who was inspired by the interiors of Claridge’s Hotel. They sought to reimagine the art deco style of a bygone age and create a contemporary take on a classic look.
We continued the same style by incorporating Art deco patterns and a glistening metallic colour scheme.
Each detail has been carefully considered to create space which oozes glamour and longevity.
– Severina Oborotova, Head Designer at InStyle Direct
Other Development Projects
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What Our Customers Say
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As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more straightforward, tasteful, timely and professional solutions in fitting out furniture for our property. InStyle was an easy to work with one-stop shop solution for us. They took videos and measurements well and gave good suggestions for what is needed to fit out the property. From the time we had finalised the furniture list and confirmed an install date, it was just over a week. The furniture install was done carefully and they cleaned up well after the whole day onsite assembly. The kitchen starter set we ordered was displayed beautifully on the dining table and on the stove tops, as if it was a showroom and made the room look more inviting. The simple white bed linens that we ordered were crease-free and displayed in an inviting manner. We really appreciated InStyle's professionalism, efficiency and simple onsite design inputs and staging. They had recommended different dining table to us from what we originally selected based on their onsite inspection, which helped balance the space at same quotation. They had readily replaced a dining chair with two missing screws soon after the tenants notified us. Would definitely recommend InStyle and would work with them again should other furniture fitting needs arise.
Charles Tsai - Google Review
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This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more very approachable, flexible and take on board opinions for further 'development'. The team clearly has a lot of options in terms of design and suppliers, which helps. And we were especially pleased with the install team who did a great job, neat and tidy. We would highly recommend and also use again, thanks
House of Fisher - Google Review
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Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more manager to make sure everything is delivered on time according to her design and budget. Wonderful experience and highly recommended. Also has a dedicated relationship manager Lewis who has been very helpful. Lovely experience and no hassle at all.
Xing Zhou - Google Review
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We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more were fantastic. From day one the communication was very good. In fact we were so impressed with the scheme they are currently in the process of dressing another unit for us! Thanks Emma and team :)
London Square - Google Review
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Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more advising an arrival time. Guys turned up when they said and were quick, efficient and cleared up and took away the old blinds. Great service from start to finish
Andrew Templeton - Google Review
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InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more the agreed time frame. They kept us informed throughout the process. All professionally done. This has helped us find a suitable tenant for the flat.
Vivienne Mendonca - Google Review
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Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more detail during fit out and ultimately a very high quality product. Would highly recommend to anyone wanting a quality home furnishing but without the time or inclination to go it alone.
Craig B - Google Review
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It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more much as I have good ideas, i felt that I needed some professional help as it had to be exceptional ! I was not disappointed at the results. From discussing the project and site meetings, these guys listened to ideas and then were able to specify everything including all the furniture to the choice of paint & wall paper, down to the last small detail of diffusers, books and even apples in the fruit bowl. During this process, amazing illusttations were created , floor plans and detailed equipment schedules provided so you knew exactly what you were getting . On the day when the install team had finished, Emma had already been there making sure it was all coordinated and completing the finishing touches . I was so genuinely pleased with the results I couldn't hide big smile on my face as this was a bit of dream to do this and sometimes thought I may not do it, Simply walking around the place that afternoon I felt so proud of the outcome and without both these guys efforts delivering this , it would never have looked so good. I almost felt I wasn't good enough even to be it it was that good! Top quality service .Looking forward to taking a few bookings from you guys in the near future !
chris stace - Google Review
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I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more from start to finish – firstly showing their vast experience in pitching their vision to the client and then delivering the product well within the time frame set. All communication has been clear and any bumps in the road were quickly rectified without fuss. We are now halfway through leasing up the building and our clients and most importantly tenants could not be happier with the quality and finish of the furniture provided. I would have no hesitation in recommending Instyle and hope to work with Amar and his team again on future projects.
David Ornsby - Google Review
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I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more and Nicole patiently listened to my ideas to evolve a brief for the look and feel I wanted. They then translated this into beautiful furniture and the cool, contemporary design that I wanted. Nothing was too much trouble. Every call and query was promptly returned and swiftly sorted. We stayed within budget and I never at any stage felt subjected to a 'hard sell'. In short, I cannot recommend Instyle too highly. They are great to work with. And I think of them whenever a friend visits my new home, and their first words are, "Oh, Wow! What a great space!'
Karen Ross - Google Review
