London Square Watford sought the interior design expertise of Emma Silburn, for another project at The Trafalgar. With Emma at the helm, both interior designer and project manager, this new-build two-bed unit embraced the goal of being impeccably dressed to sell.
The client’s vision was brought to life through a thoughtfully chosen colour palette to infuse a soft autumnal scheme into the apartment. Soft taupes, elegant teals and deep burgundy tones were integrated, creating a warm ambience suited for the approaching cooler seasons. Emma’s strategic approach ensured that the interiors and furnishings appealed directly to the target audience by incorporating contemporary furnishings with a mix of elegant accessories.
The project meticulously utilised resources to adhere to budget constraints, opting for paint over wallpaper and refraining from curtains and voiles. Additionally, items were thoughtfully sourced from existing stock, efficiently managing costs without compromising style.
A notable aspect that sets this project apart is the enduring partnership between InStyle Direct and London Square. Having previously collaborated on projects involving furniture packs and decoration, this collaboration is indicative of London Square’s trust and confidence in InStyle Direct..
Their consistent engagement in 2023/2024 to dress numerous developments in and around London is a testament to the successful synergy between the two, marking a milestone in the journey of design and elegance.
‘’ An incorporation of soft taupes complimented by elegant teals and deep burgundy provides a homely touch ready for the cooler seasons. ‘’
Commissioned by Mount Anvil’s CEO for his niece and nephew, InStyle Direct’s experienced Interior Designer, Emma Silburn, showcased remarkable skill and expertise in bringing the vision for The Bouchon project to life. The client’s brief was clear — a relaxing and opulent abode for his family.
The services provided, including Tailored Package with artwork, mirrors, accessories, plants, rug, painting, decorating and interior design, met the client’s brief thoroughly and ensured the project was completed as desired by the start of September.
Emma and Sales Manager James McNeill curated a soothing colour scheme — merging elegant blues and dark greys with warm textures and abstract wallpapers. The amalgamation of contemporary and classic furnishings for the two-bedroom 850 sq. ft apartment reflected the essence of East London, ensuring an appeal to the target audience.
Working without a predefined budget allowed the team creative freedom in selecting furniture and accessories.
Amidst challenges, like dealing with a damaged chest of drawers just before installation, InStyle Direct displayed adeptness in problem-solving, ensuring the project stayed on track.
Emma Silburn, InStyle Direct’s Interior Designer and Project Manager, furnished a two-bed marketing suite with a tailored furniture package in London Square Croydon.
Per the client’s brief, she successfully transformed the unit’s winter garden into a permanent study space with underfloor heating and plug sockets. She cleverly met the challenge of incorporating work-from-home dynamics with contemporary aesthetics. In a versatile move, Emma seamlessly integrated pet-friendly features, including a strategically placed dog bed.
With a budget-conscious strategy, Emma chose artwork, mirrors, accessories, plants and rugs from InStyle’s Diamond and Gold stock. Her adaptability further ensured smooth furnishing installations, coordinated with flawless styling.
She picked deep shades for the unit with crisp whites and gentle greens, mirroring the tranquillity of nature. A merlot accent chair and artwork added a vibrant touch. It was exciting for the team to design a scheme for something different from a bedroom or lounge.
“I wanted to create a space where the prospective tenants could see themselves sitting with a glass of wine in the evening on the statement easy chair or working from home with their 4-legged friend by their side – watching the world go by outside.”
– Emma Silburn,
Interior Designer, InStyle Direct
A high-end, tailored furniture package with accessories was used to push the sale of units in Gallions Place. We achieved this by advising a show home which pushed the sale of almost all units immediately! This is one of a many luxurious properties we have furnished to a premium standard for this prestigious developer.
Artful, thoughtful, unique furnishings helped to differentiate the property in a competitive luxury market. Using a mix of bold and neutral colors, Interior Designer Maggie Halsackda ensured that the 3-Bed Maisonette show apartment delivered visual and tactile allure.
The Instyle team had a very long and steep staircase to dress which called for getting creative with the artwork used. As the client requested completion within a tight deadline — all furniture was successfully installed whilst the builders were still on site.
Once a clear plan and schedule were established, Maggie used Instyle Direct’s tailored furniture package as a basis for the core pieces that formed a holistic interior design solution. By combining neutral colors in the living area with bold green wallpaper in the master bedroom, a distinct sense of spaciousness and individuality was created.
With an on-site concierge and a plethora of outside space, Gallions Place can be home to singles and families alike. Pinpointing the target group, Maggie and Sales Manager James McNeill designed the space to appeal to an affluent audience. Maggie ensured a welcoming warmth that left a lasting impression with the carefully picked bespoke interior design, including furnishings, curtains, wall decoration, and lighting.
Apartments in this development — within the heart of Royal Albert Wharf are becoming increasingly sought-after by high-end professionals and young families. Hence the furnishings needed to appeal to this target market according to functionality and usage.
The Instyle team expertly designed the unit with contemporary, high-quality furnishings and furniture. Add-on accessories were included to transform this unit into a home where the viewers can envision living.
Get in Touch