Westmark Tower, West End Gate (Residence Four)

Properties type: 1 Bedroom
Services: Tailored Furniture Package, Window Dressing
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Instyle Direct’s successful working relationship with Berkeley, London’s leading property developer, led to designing yet another unit at Berkeley’s opulent West End Gate development. Lead Interior Designer Ifrah Buraleh and Sales Manager James McNeil especially selected the diamond furniture package to furnish the striking, one-bedroom apartment to boost interest and promote sales which led to immediate success. The full timeline and details can be found below.

SUCCESS TIMELINE

Job assigned – 05.09.22
Design proposal approved – 15.09.22
Install booked – 27.09.22
Property decorated – 22-23.09.22
Property furnished – 27.09.22
Property photographed – 28.09.22
Property viewed and rented – 28.09.22
Tenant moves in – 30.09.22

Having executed numerous furnishing projects for the renowned developer at the West End Gate development, our team was familiar with what was required to push sales. Ifrah also upgraded some key items in the diamond package to add more personality to the space.

As always, the team adhered to the client’s budget and the allocated time slot, completing the project to an impeccable standard in less than four weeks. The 546 square feet space was successfully transformed inside-out into a chic home and generated huge interest among investors, landlords and tenants.

The chosen furniture package was tailored to the specific target market. The apartment was designed to offer a stunning combination of subtle elegance and sophisticated opulence.

Ifrah picked the same colour scheme that earlier proved successful for other West End Gate projects, which helped sell the units straight away.

Ifrah opted for bold, tropical wallpaper as a whimsical touch to the room. Bespoke elements such as the brown coffee table and white flooring ensured the show home sold the specific lifestyle prospective West End Gate residents are looking for.

“Inspired by an oasis, I placed the bold tropical wallpaper in the moulding to create a welcoming, calming and luxurious atmosphere. Something to draw people in but also to be a respite from the bustling city outside.”
— Ifrah Buraleh,

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    What Our Customers Say

    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca - Google Review


    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung - Google Review


    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske - Google Review


    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross - Google Review


    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

      Khaled Bou Mehdi - Google Review


    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis - Google Review


    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes - Google Review


    • Very good service and good products. Thanks Pramod and your team!

      Leah - Google Review


    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum - Google Review


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