Whether optimising the natural light indoors, improving energy efficiency, maintaining privacy or enhancing aesthetic appeal, window dressings play a crucial role in every home. They are also essential when adding the finishing touches to a well-decorated and professionally styled London property. From sleek Venetian roller blinds to chic floor-length curtains for large bay windows, these treatments require attention to detail and must be able to bring out the intended look for the space.
However, in London’s diverse architectural landscape, where properties can range from period townhouses to new-age apartments and penthouses, finding the right window treatment can be challenging sometimes. Many homeowners and landlords who opt for mass-produced blinds or off-the-shelf curtains from different online and offline marketplaces are usually left unsatisfied with the quality or fit of the items. Such ill-fitting window covers can disrupt the aesthetic charm of a room and affect functionality by not properly cutting out or enhancing the light that flows into the property.
This is when the expertise of a specialised window dressing company is felt the most. At InStyle Direct, we offer perfect design cohesion, quality craftsmanship and bespoke solutions tailored to your property type and style. With an in-house factory, we can produce customised solutions that provide a flawless fit and complement the unique character of your property.
Why do window dressings matter in interior design?
Window dressings are much more than an aesthetic add-on, as they serve different purposes that complete the look while adding functionality to a room. Here are some of their practical uses:
i. Regulating the flow of light
While sheer voile and light fabrics such as cotton and silk help diffuse sunlight and create a soft ambient glow, blackout curtains can help control light in the bedroom or media spaces that need a dark ambience.
ii. Add more warmth and balance
Curtains and blinds add visual layers, making the indoor space more lively and inviting. The feel and finish of textured fabrics, such as linen, velvet and wool, give a home a sense of warmth and luxury.
iii. Improve energy efficiency
Windows can be the primary source from which heat escapes, leading to 20% of indoor heat loss and higher energy bills. Double or triple-glazed windows and curtains with thermal lining can help retain this heat, offering long-term energy savings.
iv. Privacy and visual impact
Many intimate and private moments at home require privacy, and high-quality curtains ensure that internal and external views are controlled regardless of the light or exposure from outside. They also ensure that a room looks its best by seamlessly blending with the interior design.
Home interiors aren’t complete without perfectly fitted and visually appealing window treatments. Therefore, we ensure that, along with the right furniture and interior design, our clients also get the right window dressing service for their investments.
Why choose InStyle Direct’s window dressing service?
Here’s how our bespoke window dressing services address the challenges that Londoners face when styling their windows.
In-house factory
With the help of our own in-house factory, we have the manufacturing capabilities required and complete control over every aspect of production. This includes delivering exceptional fabric quality along with the final cut and stitching for an excellent fit, quick turnaround with our own fleet, and competitive pricing as no agent or third-party commissions are involved.
Bespoke and made-to-measure
Standard sizes don’t always yield the best look, as different types of properties may have varying size requirements. We specialise in made-to-measure curtains for London homes that demand treatments crafted to the exact dimensions of windows. Whether floor-to-ceiling drapes of over 10 feet, custom-made Roman blinds, or a layered combination of blackout blinds with sheer voiles, every element is accurately designed for a perfect fit.
Fabric flexibility
When it comes to choosing fabrics, clients have the freedom to either pick their own fabrics or choose from an extensive catalogue of high-end materials sourced from credible suppliers. This flexibility allows us to cater to various interior themes, including rich silks or modern linens.
Seamless integration
As an extension of our furnishing and interior design services, window dressings are seamlessly added to our design-led furniture packages. We can also arrange for the same project manager and design team to oversee every detail and ensure that the window treatments align with the rest of the interiors regarding tone, texture and proportion.
The InStyle difference – Expertise and process
Here’s how our collective suite of services stands out:
Designer-led approach
Every window dressing project at InStyle Direct begins with a design consultation with an expert designer who helps the client select the right fabric and finish for optimal drape, enhancing natural light and fitting in with the overall design theme. This academic knowledge and professional experience help deal with challenging installations for bay windows, skylights or even corner and split-level windows.
End-to-end service
We follow a streamlined process to make the entire experience easy and hassle-free:
- Initial design consultation
- Tailored fabric selection
- Precision manufacturing at our in-house curtain factory
- Professional installation of window dressings
Special projects
We have the expertise and resources to deliver stylish window dressings for projects that require collaborating with expert interior designers and architects to dress premium London properties. Our high-end curtains and accessories for complex window designs highlight our capability to undertake and deliver results for any project.
Window dressing as part of a holistic design package
While we undertake standalone window dressing projects, they are usually a part of our commitment to create fully furnished interiors for diverse London properties. You can opt for any of our Classic, Contemporary or Modern design themes, and we will provide bespoke window treatments to complete the final look.
The benefits of using our services:
- Single point of contact: Clients do not have to worry about juggling or coordinating between multiple vendors, such as curtain specialists, interior designers, delivery partners, etc.
- Design consistency: Clients are assured of complete design cohesion and consistency across the entire space by availing a wide range of services under one roof.
Closing thoughts
From optimising time and cost efficiency to ensuring a custom fit of the best-looking curtains and window accessories, our tailored services are a one-stop solution for homeowners, landlords and property investors. From ultra-modern apartments in Canary Wharf to period Victorian houses in Hampstead, we have the expertise and manufacturing resources to accommodate all interior and window requirements. Contact us for a quote or to discuss your requirements further.
