At InStyle Direct, we specialise in transforming properties into stylish, functional spaces that maximise their appeal to short-term renters, particularly Airbnb guests. Whether you’re an overseas landlord or a local host, our tailored design solutions ensure that each rental property reaches its full potential both aesthetically and functionally.
Below, we share three case studies demonstrating how our design expertise has led to rapid rental success for Airbnb properties. Two of these properties are located in the ever-popular Notting Hill, known for its vibrant charm, close proximity to central London, and strong appeal among tourists, making it a prime location for short-term rentals.
Airbnb properties in London, including Notting Hill, boast an average occupancy rate of 80%, with nightly rates of around £184, making this area particularly lucrative for short-term rental investments (AirDNA). As a result, more and more Airbnb projects come to us for help with furnishing their properties, ensuring they stand out in this competitive market.
Campden Street – Rented Within a Week for Overseas Airbnb Host
For this project, we helped Tracy, an Airbnb host based in South Africa, achieve rental success within just one week of completing the refurbishment of her one-bedroom apartment. Managing the property remotely, Tracy needed a modern and welcoming space that would attract short-term guests while handling the entire process from abroad.
The apartment’s layout posed several challenges, particularly in the bedroom and living areas, where space was limited. Our team optimised the design by installing a sliding door to replace the bathroom door, improving flow and making the room feel larger. In the living room, we carefully reconfigured the furniture placement to accommodate larger, comfortable pieces without overcrowding the space.
To create a stylish and cosy atmosphere, we incorporated a warm, neutral colour palette and added custom window dressings and contemporary furnishings. This approach ensured the apartment had both functionality and appeal, ideal for Airbnb guests looking for home-from-home comfort during their stay.
Tracy was delighted with the transformation, stating, “I found them to be extremely professional and competent. The whole process ran very smoothly.” She appreciated the ease of the process, especially considering the remote nature of the project, noting, “It was a pleasure to work with the team, and they handled everything from start to finish.”
Within one week of project completion, the flat was rented out to an Airbnb guest. Tracy was thrilled with the quick turnaround and praised our ability to manage the entire project seamlessly despite her being overseas.
Please click here to see more photos from this project.
The Pembridge, Notting Hill – Enhanced Function for Higher Rental Potential
In this project, we worked with a landlord who needed a high-end apartment in Notting Hill to be furnished and ready for Airbnb short-term rentals. The client, the Airbnb owner and host wanted to create a modern yet practical space that would appeal to Airbnb guests seeking both comfort and style. This meant that the living room’s unique layout required particularly thoughtful planning to ensure the space was extremely functional and inviting.
We proposed a furniture package solution using a combination of our Gold and Diamond furniture packages that offer high-quality furnishings at a price point that ensures landlords make healthy returns. By optimising the living area’s layout, we could accommodate larger furniture while maintaining an open, spacious feel.
Earthy tones were used throughout the apartment to create a warm and cohesive design, while sleek furnishings and space-saving pieces ensured practicality for short-term holiday home renters.
The project was completed in under two months, and the client expressed high satisfaction with the results. The quick and efficient turnaround left the landlord confident that the apartment was well-prepared for Airbnb guests, with a functional design that maximised both space and appeal.
Bowen House, Hythe – Seaside Penthouse Rented in One Week
In Hythe, Kent, we helped a private client transform their three-bedroom penthouse into a charming seaside retreat perfectly suited for Airbnb guests. The client’s main goal was to create a fun, welcoming environment for vacationers while sticking to a budget that ensures an extremely healthy return on investment.
We recommended our Gold Furniture Package, complemented by carefully chosen soft furnishings and accessories to give the space character but again, ensure healthy returns would be made. The living area featured a cosy green sofa and durable, easy-to-maintain furnishings that were ideal for frequent guest turnover. To add warmth and personality, we incorporated soft lighting, local artwork (always noted and appreciated by Airbnb guests), and thoughtful storage solutions to keep the space clutter-free.
The result was a stylish, inviting penthouse that achieved rental success within a week of completion. The client was delighted with the transformation, praising our team for listening to their vision and delivering a space that was not only aesthetically pleasing but also fully equipped to accommodate short-term Airbnb holiday guests.
These case studies highlight how InStyle Direct can transform properties into high-performing, beautifully designed spaces that appeal to Airbnb guests. Whether you need to refurbish a space for short-term lets or furnish a property to maximise its rental potential, our team of experts know how to transform properties into successful Airbnb stays that are guaranteed to be popular amongst Airbnb guests. Contact our team to understand how you can make your property stand out in today’s highly competitive Airbnb market.
