While the summer months traditionally mark the busiest period for the London rental property market, the end of September through to October stands out as the peak of activity. The influx of students starting university and professionals relocating for work makes this the ideal time for landlords to capitalise on the market’s high demand.
For those with fully furnished properties in sought-after locations, the potential to attract high-calibre tenants and even secure rents above the asking price is significant. A well-furnished property doesn’t just meet tenant needs. It exceeds expectations, setting the stage for higher rental returns and longer tenancies.
At InStyle Direct, we work closely with many overseas landlords and investors, providing a seamless service to furnish their properties fully. This includes our Investor Package, which offers efficient and affordable solutions without compromising the quality we are renowned for.
Our specialists help investors and landlords maximise their returns by advising on the best furnishing package to select based on the rent they aim to achieve, ensuring the right tenant is secured promptly.
Why September and October are Perfect for Showcasing Fully Furnished Interiors in the London Rental Market
So, what makes late September/October the standout period on the rental calendar? Here, we explore the factors contributing to this surge in rental activity and how a fully furnished property, especially those managed by professional services like InStyle Direct, can give landlords, including overseas investors, a competitive edge. By providing a complete furnishing solution, from stylish furniture to practical add-ons like window dressings, and leveraging our Investor Package, InStyle Direct ensures that properties not only attract high-calibre tenants but also achieve higher rental returns.
Student Accommodation Demand: How Thoughtful Interiors Attract Higher Bids
Late September/October marks the start of the academic year for Universities in the UK, and London is home to some of the world’s most prestigious universities, including Imperial College London, UCL, LSE, King’s College, and City University. With limited on-campus accommodation, many overseas students and their parents turn to the private rental sector to secure quality housing for the academic year. Fully furnished properties are particularly appealing to this demographic as they offer better amenities, privacy, and a move-in-ready experience.
InStyle Direct offers furnishing packages specifically tailored to student needs, combining durability and style with affordability. Our Investor Package provides a cost-effective way to furnish properties quickly and efficiently, ensuring they are ready to rent with minimal downtime. The package includes everything needed to create a complete and cohesive interior that stands out in a competitive market. With full furnishing options, including add-on window dressings, landlords can enhance both privacy and aesthetic appeal. This package is ideal for overseas landlords looking to attract students and their families, who are willing to pay a premium for a well-furnished, ready-to-move-in home.
Our specialists also work closely with investors to suggest the best package based on their rental goals, ensuring the chosen furnishing level aligns with the expected rent and attracts the right tenant swiftly.
Designing for Corporate Tenants: Furnished Interiors That Appeal to Professionals
As Europe’s key financial centre, London sees a surge in corporate relocations each Autumn term, with overseas corporations sending their executives to the city at the end of the English summer. The accommodation for these skilled professionals is typically managed by HR teams who look for high-quality properties with fixed-term contracts close to business districts like Canary Wharf, the City of London, and Shoreditch.
For discerning corporate clients, a property needs to be more than just a space, it needs to feel like a home. While InStyle Direct offers high-end furnishing options, our Investor Package is designed to provide a balance of quality and cost-efficiency, making it perfect for investors who want to present a stylish and comfortable property without excessive expenditure. The package ensures that all essential elements are covered to create an inviting atmosphere, with options to add window dressings for extra privacy and sophistication. This makes the property more appealing to top executives and other corporate professionals, helping to secure higher rents.
Our experts help investors and landlords select the most appropriate package, such as our Investor or Gold Package for efficiency or Diamond Packages for a more premium feel, depending on the type of tenant they aim to attract and the rent they want to achieve.Our experts are on hand to suggest which pack you should opt for, considering these two pieces of information.
Our services are particularly valuable for overseas investors who may not be able to oversee these details themselves. The Investor Package from InStyle Direct manages everything from selecting the right furnishings to installation, ensuring efficiency without compromising on the high standards expected by corporate tenants.
How to Enhance Rental Potential with Strategic Interior Design Choices
The location of your property and the amenities it offers will largely determine its rental value and how quickly it is let. However, there are additional steps landlords can take to make the most of the high-demand rental market in late September/ October, and fully furnishing with our Investor Package is a key strategy.
1. Market Your Property Early with Professionally Styled Interiors
With the influx of overseas students and professionals, it is crucial to get your property listed online as soon as possible. A fully furnished property, styled and photographed professionally, will stand out to potential tenants scrolling through listings. We offer this service and show immediate results.
InStyle Direct offers professional styling and photography services as part of our Investor Package, ensuring that your property looks its absolute best in listings. By highlighting key features through strategic staging and efficient, attractive furnishings, including window dressings that add both style and function, we help your property attract high-calibre tenants and secure higher rental offers. This comprehensive approach is ideal for overseas landlords, allowing them to effectively market their property without being on-site.
2. Highlight Interior Design Features to Showcase the Benefits of a Fully Furnished Property
Emphasise the unique features of your fully furnished property. Whether it’s the quality of the furnishings, custom window treatments that enhance privacy and style, access to a nearby Tube station for a smooth commute, or exceptional on-site amenities, make sure these USPs are front and centre in your marketing.
InStyle Direct provides high quality furnishing solutions through our Investor Package that blend style with practicality, designed to maximise every inch of space efficiently. Our add-on window dressing service further elevates the property, creating a sophisticated, move-in-ready environment that tenants are willing to pay more for. This is particularly beneficial for overseas landlords who want to ensure their property is presented in the best possible light without needing to manage it themselves.
Our specialists can recommend which package will work best for your specific property and rental goals, as well as any add-ons that may be beneficial, ensuring that the furnishings chosen align with the desired rental price and attract the right tenant in a timely manner.
3. Keep the Rent Competitive with Package Interior Solutions and Market Expertise
While fully furnished properties can command higher rents, it’s essential to remain competitive. Checking similar properties in the area is important to set a realistic price. An attractively priced, well-furnished property will let much faster, minimising void periods. Again, our property experts can help here if this is knowledge you’re looking to acquire.
At InStyle Direct, our professionals have in-depth knowledge of the London property market and can provide expert advice on what rent you should aim to achieve for your property. Based on this target rent and the unique characteristics of the property, we can recommend the most suitable furnishing package from our four tiers. Our packages range from the Investor Package and Gold Package, designed for cost-efficiency without compromising quality, to Diamond Packages, which offer more premium furnishing options. For high-end properties, we provide Tailored Packages or our High-end Interior Solutions, which are fully customised to meet the most luxurious standards.
We also understand that timing is crucial for landlords who want to get their properties on the market as soon as possible to minimise or prevent void periods. That’s why InStyle Direct provides clear timelines for each step of the furnishing process, ensuring that your property is market-ready as planned. This approach allows landlords, especially those overseas, to confidently position their properties in the market with minimal downtime.
By aligning the furnishing level with the rental goals, InStyle Direct ensures that your property is optimally presented to attract the right tenants and achieve the desired returns. To further enhance your property’s appeal and ensure it reaches the right audience, we suggest working with a reputable letting agent such as Benham and Reeves. Their expertise in the London market and wide-reaching network can help you attract high-quality tenants, making sure your property stays competitive and achieves its maximum rental potential.
4. Collaborate with Professional Furnishing Experts and Letting Agents for Optimal Results.
Collaborating with a reputable lettings agent who understands the value of a fully furnished property can make a significant difference. At InStyle Direct, we offer a comprehensive range of services, from furnishing packages to full property management. Our expertise in interior design, combined with a deep understanding of the rental market, ensures that your property appeals to the right tenants, secures higher rents, and stays occupied longer.
InStyle Direct goes beyond just basic furnishing. Our Investor Package includes end-to-end solutions such as property staging, marketing, and management services, tailored to suit different property types and tenant profiles. Our add-on window dressing services provide that final touch of elegance, setting your property apart. With over a decade of experience, we know how to position properties to attract high-calibre tenants and achieve the best possible returns, a crucial advantage for overseas landlords and investors who need a reliable partner to manage their property investments.
Transform Your Property with InStyle Direct’s Interior Expertise
InStyle Direct has been helping landlords in London, including many overseas investors, maximise rental returns and attract high-calibre tenants for over a decade. If you have a property that’s ready to hit the market or need advice on fully furnishing with our Investor Package to increase rental income, contact us today. With our efficient yet high-quality furnishing packages, including our add-on window dressing service, and expert market knowledge, we can help transform your property into a high-demand rental home that stands out in a competitive market.
Partner with InStyle Direct for Maximum Rental Returns
Whether you’re an overseas investor or a local landlord, InStyle Direct offers tailored furnishing solutions that meet the unique demands of the London rental market. Our expert team ensures that your property is not only furnished to the highest standards but also positioned to attract the right tenants at competitive rates. With our comprehensive range of packages, including the Investor Package and bespoke options, we help transform properties into high-demand rental homes. Contact our team to discover how we can help you maximise your rental returns and elevate the appeal of your property.
