Investors and Homeowners See the Value of Bespoke Furnishing Packages

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Great Minster House is a fabulous new development in Westminster – the epitome of luxury living. And this week saw us exhibiting at an event to promote the new development solely to Chinese investors, alongside the developer Barratt London.

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There’s always a real sense of energy to these occasions. Investors are excited to be buying a property in one of London’s most prestigious areas and they’re really interested in learning more about how they can furnish their property beautifully too.

Bespoke furnishing packs are quite a new concept to our clients so this was a great opportunity to introduce the idea to them. The reaction was incredibly positive. They loved the idea that you could find everything you need to furnish a property in one ‘package’, without the hassle of having to find everything yourself. And it was quite a revelation to many of them that these packs can be bespoke. Many had thought that these packages were only available at the lower end of the market. It came as quite a surprise to find that there are high end versions catering for all tastes – and budgets.

Insights into London Design Trends

Current trends in London – designs, colours, styles, were another hot topic. London is the style capital of the world and potential investors just can’t get enough of our design ideas for their homes so it was great to offer them a ‘sneak peak’ into what’s inspiring us at the moment.

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Multilingual Communication for Effective Client Interactions

We had two of our Mandarin speaking staff, Di Gong and Wai Yin Lee, attending the event so that they could speak to buyers in their native tongue if they preferred to, allowing the clients to be at ease and our communication to be more effective. Thanks to them both for being such efficient translators for us and making the whole process of communication so much simpler!

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Associate Director

Author: Max Prychidko

I joined InStyle Direct way back in 2008, starting my career as a Design Assistant. However, in the 17 years since then, I've honed my design skills and gathered the experience to take over as Head of Design Head and finally achieve my current role as an Associate Director. While working here, I have had the opportunity to help numerous clients create stylish and highly functional interiors that appeal to the rental market and homeowners alike. These experiences have helped me add immense value to my design knowledge and understanding of the property market. The design style I usually follow is minimalism and the use of clean lines that lead to uncluttered space and a timeless aesthetic. My objective is to enhance the property's visual experience, indoor comfort, and convenience to its optimum level. This approach helps tap the right tenant audiences and motivates private landlords and BTR developers to create stand-out interiors. The years I've spent in the interior design and furnishing industry have helped me gather valuable insights into what styles work best when putting together appealing interiors for the rental market. If you are a landlord, estate agent or BTR developer, stay tuned for my exciting design-led blogs.

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