Bombardier’s recent brand transformation is making waves in the aviation world with a bold new logo, a refreshed colour palette, and a renewed commitment to excellence in business aviation. At InStyle Direct, we believe that a brand’s identity isn’t confined to its marketing materials; it should be reflected in every aspect of its environment. That’s why we were proud to partner with Bombardier to refresh their training rooms, creating interiors embodying their new identity’s innovative spirit and precision.
Aligning Interiors with a Bold New Identity
Bombardier’s evolution isn’t just about a striking logo or a new tagline; it’s a comprehensive reinvention. Their new brand identity centred around the Mach symbol and themes of forward momentum and sophistication, speaks to their focus on performance and progress. Recognising this, Bombardier sought an interior transformation that would not only update their physical spaces but also echo the essence of their redefined brand.
Our goal was to design training environments that resonate with the same values of innovation and meticulous attention to detail that Bombardier now champions. We wanted to create interiors that are more than just visually appealing; they are immersive environments where every element, from colour choices to decorative accents, reinforces Bombardier’s aviation heritage and modern ethos.
A Holistic Interior Refresh
Working on Bombardier’s training rooms, we took a holistic approach to ensure a seamless connection between the new brand image and the interiors. Rather than focusing on individual room details, our design strategy embraced a cohesive vision:
- Unified Colour Story: We introduced warm, neutral tones accented by hints of near-black since these colours echo Bombardier’s new refined palette. This subtle backdrop creates a welcoming atmosphere and reinforces the brand’s sophisticated character.
- Aviation-Inspired Accents: Reflecting Bombardier’s storied heritage in aviation, we incorporated carefully curated artwork and decorative elements that hint at aircraft design and innovation. These details serve as constant reminders of the brand’s roots and its commitment to shaping the future of business aviation.
- Modern Functionality: Recognising that these spaces are more than just meeting rooms, we upgraded the furnishings to support long training sessions and collaborative work. Contemporary furniture paired with functional accessories ensures the environment is equally practical and inspiring.
Delivering to Tight Deadlines, Exceeding Expectations
One of the key challenges was delivering this transformation on a tight deadline, a task we embraced wholeheartedly. Through precise planning and agile project management, our team ensured that every interior update element was completed before the holiday season. The refreshed training rooms now provide an energising, brand-aligned setting that not only elevates the learning experience for Bombardier’s engineers but also underscores the company’s commitment to innovation.
Experience the Power of Integrated Design
Bombardier’s interior transformation is a flying example of how thoughtful design can extend a brand’s identity into every physical space. At InStyle Direct, we specialise in creating environments that are as functional as they are beautiful, and where commercial spaces are concerned, we successfully tell the brand story. Our work with Bombardier demonstrates that aligning your interior spaces with your brand’s core values creates a setting that inspires, motivates, and leaves a lasting impression.
For more information on this project’s success, please look at our Bombardier success story.
If you’re ready to transform your commercial space to reflect your brand’s unique identity and drive, contact InStyle Direct. Let’s collaborate to design interiors that meet your operational needs and elevate your brand’s narrative to new heights.
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