Home Staging or Dress to sell – it’s almost a trade secret used by all successful property developers, vital for making sure their properties appeal to prospective buyers. It’s all about creating a lifestyle, a home where buyers can imagine themselves living.
Enhancing the Appeal of Newly Built Houses
Even a newly built house like this one built by Orchards of London in Birch Grove Acton W3, can be given extra appeal with the right space planning and interior design scheme.
The Birches: A Successful Home Staging Project
“From the moment we got in touch with InStyle Direct, they approached the house staging project in a proactive and professional manner.
It was refreshing to deal with Mark and the design team due to the fact that nothing was a problem, they went further than others and understood the urgency to get the project done. As a growing company ourselves, it is wonderful to deal with a company who listens to the brief, comes up with proactive solutions to problems and gets the job done.
We liked InStyle Direct so much that they are our preferred furniture specialist whom we refer on to clients.” Rudolph Deisel, Director, Orchards of London
Zoe-Hayley Baksh: Creating a Welcoming Family Home
Known by our clients for her creative flair, our interior designer Zoe-Hayley Baksh has taken this highly functional modern interior and turned it into a welcoming family home.
“This new-build property already had so much going for it,” reports Zoe-Hayley. “It has a huge open plan kitchen, dining and living space on the lower ground floor, a spacious reception area on the ground floor and four bedrooms, with the bonus of a landscaped garden to the rear.”
Choosing the Right Furniture and Soft Furnishings
“What we needed to do was create a family home, a stylish and contemporary living space where potential buyers could picture themselves living. The furniture and soft furnishings we chose are from our own collections and we used a neutral colour base to complement the colour scheme, walls and flooring. We then used accent colours for soft furnishings and accessories to give each room its own individual look.”
Creating a Sophisticated Formal Reception Area
“For the formal reception area we chose an off-white sofa and chairs to create a sophisticated look without overpowering the room. Fresh, yellow soft furnishings help to bring the outside in – the room has stunning full width doors opening onto the garden and these colours add to the room’s light and airy feel,” continues Zoe-Hayley.
Designing a Bright and Modern Open Plan Space
“On the lower ground floor, we created a bright, modern look for the open plan kitchen, dining and living space. Soft grey tones for the upholstery are calming and sophisticated and we’ve added blue accents to add vibrancy and depth. A geometric rug adds a contemporary twist. We’ve even created an understairs reading ‘den’ for kids to add an element of fun and help buyers see how they can make the most of unused spaces.”
Transforming Bedrooms into Peaceful Havens
“For the bedrooms we chose dark timber furniture (a key trend at the moment) together with soft furnishings in soothing neutral tones to keep the look light and airy – we always make bedrooms a peaceful haven away from the stresses of a busy working life.”
“In bedroom one, we opted for stylish walnut furniture and soft furnishings in cool, neutral tones to keep the room light and airy, also designing a relaxed seating area. In bedroom two, we combined walnut furniture with a yellow-green and white soft furnishings scheme to create a calming effect, together with a lovely reading area with bookcase. In the third bedroom, we decided on a mix of black oak and white furniture, this time using soft furnishings in aqua and white to brighten an otherwise dark room. And for the fourth bedroom, walnut furniture and heather and taupe soft furnishings create a tranquil, relaxing space.”
Bringing ‘Showhome Chic’ to Properties
Throughout this beautiful home, the look is sophisticated and contemporary but with a relaxed feel. Homestaging a property is a proven way of bringing ‘showhome chic’ to an apartment or house. “Its not only estate agents and developers doing this though” comments Zoe-Hayley “homeowners who need a quick sale are instructing us to help them too.”
