InStyle Direct partnered with CBRE to transform a 3-bedroom maisonette show apartment at Gallions Place, Royal Albert Wharf, London E16, into a premium showcase designed to attract affluent buyers, including high-end professionals and young families. The project faced several challenges, such as creating a space that seamlessly balanced functionality with luxury, creatively styling a steep staircase, and meeting a tight deadline while construction work was still ongoing on-site.
To overcome these obstacles, InStyle Direct provided a bespoke furniture package that combined neutral tones in the living areas with bold accents like green wallpaper in the master bedroom. This thoughtful blend created a sense of spaciousness and individuality, allowing potential buyers to envision themselves living in the space. The steep staircase was ingeniously transformed with carefully selected artwork that enhanced the vertical flow and added character to the home, addressing both the aesthetic and functional aspects of the design.
The team meticulously curated high-quality furnishings, elegant curtains, and tasteful decor items to craft a warm and luxurious environment tailored to the preferences of affluent buyers. Despite the tight deadline, the team worked efficiently to install furniture and accessories seamlessly, even as construction continued. This efficient execution ensured that the project was completed on time without compromising on quality.
The result was a visually stunning and highly functional show home that significantly elevated the property’s appeal. The tailored interior design played a crucial role in boosting buyer interest, leading to the immediate sale of almost all units in the development. CBRE expressed immense satisfaction with the quality and timeliness of the results, highlighting how the exceptional interior design contributed to the project’s success.
Gallions Place now stands as a prime example of how InStyle Direct can transform properties into desirable living spaces. The bespoke design not only enhanced the maisonette’s marketability but also left a lasting impression on potential buyers, demonstrating the powerful impact of exceptional interior design in the luxury property market. At InStyle Direct, we specialise in creating bespoke interiors that elevate a property’s marketability, delivering outstanding results for developers, landlords, and homeowners alike. Contact our experienced team to learn how we can transform your property into a stunning and market-ready space.
