Top 9 Strategies to Furnish Your Rental Property for Modern Tenants

rental property for modern tenants

With the dynamic shift in the UK rental market, where approximately 80% of renters are millennials or Gen Z, modern tenants are looking for living spaces that not only meet their practical needs but also reflect their personal values. At InStyle Direct, with over two decades of expertise, we are equipped to assist landlords across the UK in successfully attracting these high-calibre tenants. We are particularly proud of our impressive success rate, with 85% of properties we furnish in London getting let within just 48 hours.

Strategic Furnishing to Minimise Void Periods: Tailoring your property’s furnishings to appeal directly to your target audience is crucial for minimising or even avoiding void periods. By aligning your interior choices with modern tenants’ preferences for style, comfort, and sustainability, you can greatly enhance rental speed and tenant satisfaction. Continue reading to learn how to effectively implement these strategies.

1. Create Inviting Living Spaces: Enhance the living area to be both functional and welcoming. We provide high-quality, durable furniture that balances aesthetic appeal with practicality, including stylish sofas, efficient storage solutions, and elegant coffee tables designed to improve the usability of the space. Our expert designers are committed to styling your living area effectively, ensuring it becomes the home’s centrepiece.

2. Prioritise Comfort and Sustainability in Bedrooms: Ensure that bedrooms serve as peaceful sanctuaries by using sustainable materials such as bamboo, recycled wood, and natural fibres. Selecting furniture with FSC-certified wood not only guarantees style but also promotes environmental stewardship, aligning each bedroom with modern living standards.Modernise bedrooms and sustainable furnishings

3. Modernise Kitchens with Functional Designs: Modern tenants value efficiency and functionality in their kitchens. Our kitchen packs include contemporary dining sets and essential cooking utensils, designed to minimise hassle. For kitchens that feel outdated, our refurbishment services can update them to match contemporary preferences.

4. Upgrade Bathrooms to Enhance Tenant Experience: Elevate bathrooms with contemporary fixtures and intelligent storage solutions. Our bathroom packs include more than just the basics, adding features that create a functional yet appealing atmosphere, enhancing the overall tenant experience.
Upgrade bathrooms with contemporary fixtures

5. Optimise Property Layout with Smart Storage Solutions: Maximise every inch of space in compact modern apartments with our innovative storage solutions, such as under-bed storage, built-in shelving, and closet organisers. These additions improve functionality and attractiveness of the properties and are all offered under InStyle’s umbrella of home furnishing services.

6. Embed Eco-Friendly Furniture and Appliances: Our commitment to sustainability is reflected in the use of green furniture options and energy-efficient appliances, enhancing the appeal of your properties as environmentally responsible living spaces.

7. Focus on Safety and Compliance in Furnishings: Ensuring tenant safety is a priority. All our furnishings comply with the highest safety standards, such as Crib 5, reinforcing the integrity and security of your offerings. This also makes us popular with Airbnbs across the country.

8. Deliver High-Quality Furnishings at Competitive Prices: Our furniture packages are designed to offer both style and durability at competitive prices, demonstrating the value of your properties without compromising on quality. We’ve recently introduced an Investor Furniture Package specifically designed to ensure a healthy ROI.

9. Employ Professional Staging and High-Quality Visual Marketing: Professional staging and sophisticated visual marketing techniques are crucial in showcasing your property effectively. This approach not only enhances the property’s appeal but also increases its visibility in the competitive rental market.
Employ Professional Staging

Concluding Thoughts:

At InStyle Direct, we recognise the transformative impact of the right furnishings on a property. Our furniture packages are tailored to attract discerning tenants who value thoughtful design and sustainability. With our comprehensive approach and deep industry knowledge, we help landlords maximise their investment returns and achieve lower vacancy rates.

Reach Out and Transform Your Property:

Consider us your partners in property enhancement. If you’re ready to improve your property’s value and attract the perfect tenants, don’t hesitate to contact us. Together, we can achieve the best possible return on your investment, creating welcoming spaces that tenants will be eager to call home.

Author Image

Associate Director

Author: Mark Parry

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

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