At InStyle Direct, our furniture staging expertise in London has led to multiple success stories with London Square’s property developments. Building on our earlier triumph at The Crosse—where a luxury two-bedroom apartment sold in just three days—we embraced a new challenge at Pintail Heights with Square Roots. Our innovative approach to show home staging and interior design for new developments drives fast property sales and maximises rental potential.
Success at Pintail Heights – A Case Study
The Challenge: A Show Home in 2–3 Weeks
Square Roots tasked us with completely transforming a 1-bedroom show unit in Hendon (NW9 6LB) within a tight 2–3 week timeframe. The brief was to design a space that resonates with modern furniture for young professionals and first-time buyers. With evolving requirements and the need for bespoke furniture solutions, we knew that every detail—from layout adjustments to the inclusion of signature pieces—had to be executed flawlessly and efficiently.
The Design Approach: Modern, Elegant, and Functional
To create an inviting atmosphere, we adopted a modern, neutral aesthetic defined by soft greens, beiges, and taupes. A bold feature wall provided an impactful focal point, elevating the overall design. By carefully sourcing high-quality stock furnishings and integrating standout elements from previous projects, we crafted a cohesive look that met the demands of both furniture packages in London and the evolving expectations of today’s buyers.
The Impact: Four Flats Sold Instantly
Our expert property staging solutions in London delivered instant results. The beautifully designed show home at Pintail Heights attracted strong buyer interest, leading to the rapid sale of four units shortly after launch. A Square Roots representative remarked,
“Our recent launch event was a resounding success! A huge thank you to InStyle for their incredible support.”
London Square’s Project Sales Manager also noted that the new furniture, layout, and colour scheme truly brought the apartment to life, helping prospective buyers fully appreciate its potential.
Setting New Benchmarks in Show Home Staging
The Pintail Heights project stands as a testament to our enduring partnership with London Square and our commitment to creating market-ready interiors. Our work in interior design for new developments and bespoke furniture solutions ensures that each project resonates with today’s buyers and sets new industry benchmarks. We look forward to continuing our collaboration on more exciting projects and driving fast property sales across London.
