As competition in the property market continues to grow, developers face increasing pressure to differentiate their offerings and attract discerning buyers…and quickly! Now more than ever, it is essential for developers to establish a unique selling proposition to stand out from the competition.
At InStyle Direct, we specialise in transforming developments through efficient, expert furnishing solutions that enhance the visual appeal of properties, accelerate sales, and maximise returns. Whether it’s furnishing new units, elevating remaining properties, or creating stunning show homes, our services are designed to showcase the full potential of each space and meet the diverse needs of developers, landlords, and homeowners at each development.
With over 20 years of experience working with leading developers in the UK, we have helped countless clients achieve their sales targets through our furnishing services. Read on to learn how the right furnishing solutions can set developments apart and accelerate sales.
Design Solutions for Developers at Developments
Developers typically require furnishing services for three types of needs: new units at new developments, remaining units in a development, and show homes that help potential buyers visualise their future living spaces. Here’s how we help developers meet their sales goals with proven results backed by our case studies.
1. Furnishing for New Units at a New Development
While a development may be structurally complete, it only truly becomes a home when the right furnishings are added. Modern homebuyers and investors increasingly rely on developers to provide fully furnished units, and we specialise in transforming these spaces quickly and cost-effectively.
We have furnished hundreds of multi-phase projects for London’s biggest developers, including over 100 units for Berkeley Group’s St James and over 200 homes at Barratt Homes’ Hayes Village. By offering a cost-effective Incentive Furniture Pack, we help developers furnish multiple units efficiently, speeding up sales without sacrificing quality. This service also allows for bulk orders that optimise costs, making it ideal for large developments.
We worked with Vastint at their Sugar House Island development, where we furnished over 450 rental units using tailored furniture packs. All units were rented out with a waiting list of prospective tenants, demonstrating the powerful impact of furnishing on achieving quick rental results.
2. Furnishing for Remaining Units at a Development
At times, certain units may remain available in a development, and often it’s a case of unlocking true potential with correct layouts and furnishing. Our Dressed to Sell service helps developers present these units in the best possible light, enhancing their appeal and accelerating sales.
For example, in West London, we transformed a one-bedroom apartment using our upgraded Gold Furniture Pack. By carefully selecting and arranging furnishings to enhance the flow and maximise the unit’s potential, the property quickly attracted a buyer. The design choices made the apartment more inviting and ensured that its best features were highlighted.
3. Furnishing Show Homes for Developers
Show homes are essential for developers looking to capture buyer interest and make a lasting impression. A well-designed show home allows prospective buyers to visualise the space fully furnished, increasing the likelihood of a sale.
In one standout project with Berkeley at West End Gate, we furnished the show home using our Tailored Furniture Pack. The results were immediate—the home received an offer and sold within a month. Similarly, our transformation of a one-bedroom apartment in Canary Wharf with the Diamond Furniture Pack has drawn significant interest, and the property is now under exchange.
Design Solutions for Landlords and Homeowners at Developments
Whether you’re furnishing a property to secure long-term rentals or creating a personalised living space for yourself, our team delivers high-quality solutions at developments tailored to your needs.
1. Furnishing for Landlords/Investors at a Development
In the competitive London rental market, well-furnished properties command higher rents and shorter vacancy periods. Furnished properties can earn up to four times higher rent than unfurnished ones, according to recent surveys. With thousands of professionals and students seeking accommodation each year, the demand for well-furnished rental homes continues to rise.
Our Investor Furniture Package, starting at £3,395 + VAT, is specifically designed to help landlords maximise rental yield while maintaining an affordable price point. In one case, a refurbishment project in Notting Hill led to a 100% increase in rental revenue, showing how thoughtful furnishing can boost a landlord’s return on investment.
2. Furnishing for Homeowners at a Development
For homeowners, the focus shifts to personalisation and creating a space that reflects their taste and lifestyle. Our Homeowner Furniture Packages offer extensive customisation options. Whether optimising space or designing made-to-measure window dressings, our services help homeowners create the perfect home environment tailored to their tastes.
Conclusion: Expert Furnishing for Quick Results
The right furnishing solutions not only enhance the visual appeal and functional flow of a property which significantly impacts sales and rental performance. As demonstrated in our case studies, working with a furnishing expert like InStyle Direct can help developers, landlords, and homeowners achieve faster sales and higher rental yields.
InStyle Direct to delivers high-quality furnishings that stand the test of time. Whether you’re a developer looking for fast sales, a landlord with a property at a development seeking high rental yields or a homeowner at a development aiming for the perfect interior, we have a solution tailored to your needs. Contact us today for a quote and discover how we can help maximise your development property’s potential.
