Privacy Policy

This Privacy Policy explains when and why we collect personal information about our website visitors, customers and people who contact or interact with us, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

InStyle Direct is a renowned market leader in providing design-led furnishing solutions to landlords, property developers and homeowners in London. In addition to three London showrooms, the company has international presence in Singapore, Hong Kong, Malaysia, China and India.

InStyle Direct is a company registered in England and Wales with the company number 05147362 and registered office is 28 Church Road, Stanmore, Middx HA7 4XR.

1. Contact Us

For questions relating to this Privacy Policy, you may contact us on 020 8964 1966 or via email to info@instyledirect.co.uk or in writing to the Marketing Department, InStyle Direct Ltd, Studio 13, The Courtyard, 100 Villiers Road, London NW2 5PJ. We are registered with the Information Commissioner’s Office (ICO) : No. ZA323544.

2. How do we collect personal information about you?

We obtain personal information about you that you provide to us through our website, emails, telephone conversations, documents you provide to us or when you visit one of our showrooms. For example when you:

• Book an appointment at any of our showrooms
• Enquire about specific product or service we provide
• Grant access to visit your property for the purpose of furnishing it
• Register for our newsletter
• Participate in one of our surveys
• Interact with us on our social media sites
• Interact with us on our Live chat

We also obtain personal information relating to you using automated technical means when you visit our website. The information collected is strictly for legitimate use and will aid in serving you better. For any marketing purpose explicit consent will be requested and communication will be strictly permission based.

We also receive referrals from our group entities (such as Benham and Reeves) and independent third parties These referrals will contain information which is shared via their respective privacy policies. Typically, these referrals will come from our group companies that you have a relationship with, for example, because they are your letting agent or have managed the sale or purchase of your property.

3. What type of personal information do we collect?

The information we collect from you might include (but is not limited to) your name, address, email address, phone number, date of birth and financial details and any other information you choose to provide to us or are required to provide to us in order for us to carry out our services.

The information we collect through our website using automated technical means includes: the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, identification number, online identifier and location data. We also collect information about your website visit including which website pages are accessed, page response times and length of visits to pages.

4. How long do we retain your personal information?

We review our retention periods for personal data on a regular basis.

We are legally required to hold some types of information for certain prescribed periods to fulfil our regulatory and statutory obligations. Outside of specific obligations, we will hold your personal data on our systems for as long as is necessary for the relevant purposes for which we use it, or in accordance with any retention periods set out in any relevant contract you hold with us.

The period for which we will keep your personal data will depend on the type of information you have provided to us and the service (if any) that you have requested from us

5. How do we use your personal information?

We may use the information that you directly provide to us in the following ways:

• To provide you with our products and services. We may use your personal information for the purpose of providing you with products and services you have requested from us, including the completion of obligations arising from contracts entered into by you and us, and visiting and arranging access to your property for the purpose of furnishing it. We may also use your personal information to notify you of changes to the terms and conditions of our services. Our legal basis for this use is that it is necessary for the performance of a contract to which you are party.
• To communicate with you. We may use your personal information to provide you with information, you have requested from us, respond to enquiries or requests from you, communicate with you in relation to those enquiries or requests and arranging visits to your property by our staff. Our legal basis for this use is our legitimate interests, namely carrying out activities in the course of our business in response to customer enquiries or requests.
• To let you know about our products or services that you might be interested in. We may use your personal information to provide you with information regarding similar goods and services to those you have already enquired about or purchased. Our legal basis for this use is our legitimate interests, namely the ongoing marketing of our goods and services to individuals with whom we have an existing relationship in connection with our goods and services and/or who have expressed an interest in those goods and services.
• To help us improve our products and services. Where you have entered into a contract with us or we have provided you with services, we may use your personal information to ask for your feedback about the services we have provided to you. Our legal basis for this use is our legitimate interests, namely evaluating and where necessary improving the quality of our service provision with a view to promoting the success of our business and positive customer relationships.
• To send you marketing about our products and services. We may use your personal information to send you marketing communications from us and our group entities, if you have chosen to receive these. These may include information about industry insights, the current property market, promotions or offers. Our legal basis for this use is consent.

We may use the information that we automatically collect using technical means through our website to:

• Administer our site and for troubleshooting, testing, research and statistical purposes. We use Google Analytics, a third-party website monitoring tool. Our legal basis for this is our legitimate interests, namely monitoring the use of our software and IT systems, improving our website, or consent, where this is required by law.
• Measure or understand the effectiveness of our own advertising activity. Our legal basis for this use is our legitimate interests, namely improving the relevancy of our advertising.
• Measure or understand the effectiveness of our marketing emails. Our legal basis for this use is consent.
• Measure or understand the effectiveness of our live chat functionality on the website. Our legal basis for this use is our legitimate interests, namely improving the way we serve visitor’s request on our website.

This automated collection of information may involve the use of cookies. Please see our Cookies Policy below for further detail.

We may analyse the personal information we collect directly from you and obtain using automated technical means to create a profile of your interests and preferences so that we can contact you with information relevant to you (if you have chosen to receive marketing communications from us).

We may also use any of your personal information that we collect from you directly where necessary to detect and reduce fraud and credit risk. These sources include publicly accessible sources. Our legal basis for this use of your personal information is our legitimate interests in preventing our business being subject to fraud or credit risk.

6. Who has access to information?

We will not sell or rent your information to third parties.

We do not provide personal data to any third parties except where necessary. We may pass your information to third party service providers and our group entities(such as Benham and Reeves), including but not limited to business partners, suppliers and sub-contractors working on our behalf for the purposes of completing tasks and providing services to you. Any third parties with whom we share personal data have contractual obligations to meet our safeguarding requirements.

These third parties include:

• Agents – Where we receive data about you from your agent or other referrer we may share information with them from time to time.
• Third party sub-contractors - where we are furnishing the property or you are living in a property we are hired to furnish, we may need to pass your personal information from time to time on to third party contractors who we have hired for the purpose of delivery, site survey, installation and carry out maintenance work at the property.
• IT Service Providers – where we engage data processors to provide necessary IT systems and software to support our business, including for the purpose of digital marketing, outsourced administration, customer relationship management systems and other business critical IT systems.
• Group Entities - We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.
• Professional Advisors - We may disclose your personal information to our insurers, lawyers and /or other professional advisers insofar as reasonably necessary for the purposes of obtaining and maintaining insurance coverage, managing risks, obtaining professional advice and managing legal disputes.
• Entities involved in the Sale of Business - We may transfer your personal information to a third party as part of a sale of some or all of our business and assets, or as part of any business restructuring or reorganisation. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
• Entities with which we have a Duty to Disclose - If we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.
• Entities that we are required to share data with for compliance with laws and obligations - In addition to the specific disclosures set out in this section, we may disclose your personal information where such disclosure is necessary for compliance with a legal or regulatory obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person, or for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative out-of-court procedure.

7. Your rights

In this section we have summarised the rights that you have under data protection law. Some of the rights are complex, applying only in certain circumstances and subject to certain exceptions, and in the interests of keeping this policy concise, not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

You have the right:

• To object to us processing your personal information for marketing purposes. If you object, we will stop processing your personal information for this purpose. When we collect your data, you can choose whether you wish to receive marketing communications from us. If you wish to stop receiving marketing communications, you can opt out at any time by clicking an ‘unsubscribe’ link at the bottom of one of our emails.
• To access the information, we hold about you and certain information about our processing of it and your rights in relation to it.
• In certain circumstances, to obtain erasure of the personal information we hold about you, subject to certain exceptions.
• To rectification of the information we hold about you.
• In certain circumstances, to restrict our processing of your personal information or object to us processing it. If you object, we will stop processing your personal information unless certain exceptions apply.
• Where our legal basis for processing your personal information is your consent or the performance of a contract and we process it by automated means, to be provided with the personal information we hold about you in structured, commonly used and machine-readable format and to transmit the information to another controller.
• To not be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning you or similarly affecting you, subject to certain exceptions.
• Where our processing of your personal information is based on your consent, to withdraw that consent at any time. If you withdraw your consent, we will stop the relevant processing, but it will not affect the lawfulness of our processing before the withdrawal.

To exercise any of these rights, email us at info@instyledirect.co.uk or write to us at Marketing Department, InStyle Direct Ltd, Finchley Road, London NW3 6HJ. In addition, you can exercise your right to object to direct marketing at any time by clicking an ‘Unsubscribe’ link at the bottom of one of our emails.

You have the right to lodge a complaint to a supervisory authority responsible for data protection. In the UK the relevant authority is the Information Commissioner’s Office (ICO). More information about lodging a complaint with the ICO (the relevant UK supervisory authority) can be found at https://ico.org.uk/make-a-complaint/.

If you are in the EU, you may do this in the EU member state of your habitual residence, your place of work or the place of the alleged infringement. If you are based in the EU, you can find your relevant supervisory authority at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.

8. Security precautions in place to protect your information

We take appropriate technical and organisational precautions to secure your personal information and prevent its loss, misuse or alteration. All information you provide to us is stored on our secure servers. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

The transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and for this reason we cannot guarantee the security of data sent between us over the internet.

9. Use of Cookies

Like many other websites, our website uses cookies. ‘Cookies’ are small pieces of data sent from our website to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns.

Cookies allow us to provide important site functionality, so you don’t have to re-enter lots of information. They also allow us to remember what links and pages you have been or viewed during a session. This helps us deliver a better, more personalised service to you.

The table below lists the cookies used by this website and provides a description of how each cookie works.

Most of the cookies we use are essential for parts of the website to operate. You may delete and block all cookies from this website, but please be aware that restricting or deleting cookies may impact on the functionality of the website.

Your web browser may allow you to restrict or delete cookies set by this website. The Help function within your browser should tell you how. Alternatively, you can visit www.allaboutcookies.org which provides general information about cookies and how you can manage cookies on your computer.

10. Links to other websites

Our website may contain links to other websites run by other organisations. We are not responsible for the privacy practices of those organisations or the content of their websites. You should read the privacy policies of these organisations before providing them with any personal information.

11. Transferring your information outside of European Economic Area (“EEA”)

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

Whenever we transfer your personal data outside of the UK and the EU, we ensure it receives additional protection as required by law (for example, we will typically make sure standard contractual clauses and the UK addendum are in place for such transfers). Please contact us at brmarketing@benhams.com if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

12. Review of this Policy

We keep this Policy under regular review. If we change our Privacy Policy we will post the changes on this page and may place notices on other sections of the website and/or notify you by email.

13. Further information

You can obtain further information about data protection laws by visiting the website of the relevant supervisory authority for your jurisdiction or if you are based in the UK the Information Commissioner’s Office website at www.ico.org.uk.