Soft white couch with decorative pillows

Design That Sells: Turning Postmark Apartments Into Premium Showcases With InStyle’s Expertise

Postmark isn’t just a development, it’s a sought-after destination. Ideally located on the border of WC2, it effortlessly connects some of London’s most famous postcodes in Shoreditch and the Square Mile. Developed by Taylor Wimpey, this development embodies a modern-day charm.

Dining table with wine glasses and dishes

InStyle Direct has been collaborating with the developer for over five years, and being part of the Postmark project is a significant highlight for us. Here at this place, our high-end Diamond Packages and professional window dressing services have made living spaces even better for our clients and investors. We’ve installed over 50 Diamond Packages for developers and private clients, and 15 exclusive Diamond packages just for investors.

We always had a clear plan: mix design inspired by the City with interiors that capture London’s urban style. So, at Postmark, we didn’t just furnish rooms—we told stories through furniture, colour and texture. We achieved spaces that appealed to modern buyers and discerning buyers and renters looking for that extra touch of finesse.

Living room sofa with marble coffee table

Sunset views, neutral tones, and
timeless pieces

Whether a first-time buyer, a potential landlord, or a seasoned investor, everyone wants high-quality housing that looks and feels exceptional. Here’s where our Diamond Package comes in—a complete furnishing solution that’s luxurious yet practical. We’ve furnished apartments at Postmark to make them look amazing and feel incredibly comfortable. Not only do these packages make the most of the space, but the window dressing services also let in natural light and show off the incredible city views.

Dining table set in a modern kitchen

Each apartment benefits from innovative, space-saving layouts furnished with modern pieces built for durability. Our carefully dressed windows let London’s beautiful sunset light shine in, while our stylish neutral colours bring out the scenic beauty outside. The amazing views of landmarks like St. Paul’s Cathedral and The Shard make the floor-to-ceiling windows and big balconies at Postmark even more attractive when equipped with InStyle’s Diamond range furnishings.

What makes the Diamond Package stand out? Well, it’s all in the details. Our senior design team personally picks out and puts together accessories, cosy decor, and artwork. The result is a smooth, elegant finish that exudes luxury and classic style. This package is available in three customisable colours—Champagne, White, and Chocolate Diamond—and is suitable for studio, one, two, and three-bedroom apartments, making it a perfect choice for anyone looking to make a statement.

Small bedroom with window and sheer curtains

More than furnishings—We craft experiences buyers can instantly connect with

Postmark is not our only success story. Consider Aspen Residences in E14 an excellent example of how InStyle Direct effectively transforms design concepts into successful outcomes. We enhanced the studio and two-bedroom show homes with an upgraded Diamond Package, which includes custom headboards, window dressings, and unique accessories.

We confidently made bold choices, such as adding wallpaper to nooks, incorporating shelving for style and storage, and using colour palettes inspired by rose gold kitchen accents. Our use of soft pinks, burnt oranges, and deep navy blues brought the units to life, all within our budget. Carefully designed arrangements, hand-picked details, and striking centrepieces allowed prospective buyers to envision the space’s potential rather than just its current state.

What was the outcome? A satisfied developer, landlords and homeowners with additional projects on the way. Our varied work across this development is a clear example of how InStyle Direct transforms interiors into practical marketing tools. With each new project— from Aspen to Postmark and beyond— we showcase that smart design is not only about looks but about unleashing possibilities.

So, if you’re ready to furnish your development with a selling style, let us set the furnishing standard for you. Contact us to know more.

FAQs of Postmark

We specialise in fast property transformations, including window dressings, within 24-48 hours. Our furniture packages have a return rate of under 1% in the first year, demonstrating their outstanding quality. Additionally, we provide stock units to developers to boost sales and enhance the appeal of the apartments.
We design our furniture packages for investors to attract high-calibre tenants and enhance the rental appeal of your property. Our primary focus is on delivering top-quality, sustainable services to ensure your investment is exceptional. We partner with trustworthy suppliers who share our ESG values and prioritise human-centred design to offer unique, carefully selected furniture that makes a positive difference.
For sure! Our show homes demonstrate our expertise in transforming empty spaces into stunning, fully furnished residences. We help clients see the potential of their property with custom furniture, unique window dressings, and fast installations for show homes.
Although the usual timeline for a project is one to two weeks, we can speed up the process and finish a complete transformation in just 24 to 48 hours for urgent deadlines.

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    What Our Customers Say

    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang - Google Review


    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee - Google Review


    • Very good service and good products. Thanks Pramod and your team!

      Leah - Google Review


    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C - Google Review


    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher - Google Review


    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

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    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter - Google Review


    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace - Google Review


    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan - Google Review


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