Bring Your London Property to Life with Tailored Homeowner Furnishing Solutions
Tailored to homeowners & overseas investors, we offer a complete interior furnishing experience from concept to installation. Whether it's your own London residence, an abode for your children studying in the UK Capital's elite universities or a holiday home you are looking to capitalise on - you would like to create an exclusive space that goes beyond the basics. At InStyle Direct, we offer an extensive inventory of bespoke furniture designs, each one a unique masterpiece, be it classic styles, bold colours, or warm neutrals.
Personally handpicked by our senior designers, these curated selections from around the world appeal to a global audience and go beyond just furniture. They craft an experience of unmatched indoor luxury and comfort for those residing in these spaces.
Why choose our Homeowner Furnishing Service?
From creating top-tier interiors for personalised spaces to ensuring a one-stop furnishing destination with sustainability at the design core, here's what sets our service apart.
Tailored Design Expertise
Whether you are a homeowner planning to enhance your living space or an investor looking for high-end interiors, our bespoke home furnishing services are a turnkey solution for all your personalised design needs.
Premium, Investment-Grade Furnishings
Be it a boutique apartment in the city or a traditional English home, we provide a completely personalised design style with the most appealing, durable and sustainable furniture sourced from trusted suppliers across the globe.
End-to-End Service
Having worked with thousands of overseas homeowners and investors, we understand their need for consolidated furnishing solutions. We manage everything from the initial consultation to furniture delivery, installation, and efficient waste removal.
Sustainable & Eco-Friendly Options
Conscious consumerism is the need of the hour, and we ensure all our products follow a sustainability code to which ethical sourcing and material recycling are strictly adhered.
Trusted by Homeowners & Investors Worldwide
Our attention to detail and ability to incorporate personalised design requests within our Homeowner Furniture Packages have made us a trusted partner for London homeowners and property investors worldwide.
Who We Serve
From homeowners to property investors of premium holiday lets - here's how different target groups benefit from our furnishing solutions.
For London Homeowners
By catering to personalised style and comfort needs, we create dream interiors for newly purchased homes with our bespoke furnishing services that bring a twist of luxury and functionality to your London home.
For Property Investors
Furnished London properties rent faster and command a higher sales premium than unfurnished units. Installing beautiful, chic and trendy furniture can significantly improve the rental yield and maximise the overall ROI for investors.
Our Process: From Concept to Completion
We follow a systematic step-by-step process when selecting the right furniture for your home. All you need to do is tell us about your design and style preferences, and we will do the rest.
01.Consultation
We start by understanding your space, budget, and furnishing preferences from a style and utility perspective. Whether you want a modern, classic, or eclectic look, our experts tailor a solution that reflects your vision.
02.Personalised Design Proposal
Our design team will create detailed mood boards and curated furniture selections, presenting a cohesive and elegant design plan. We ensure every piece is both functional and aesthetically appealing.
03.On-Site Visit & Measurements
We conduct on-site visits and take precise measurements to ensure a perfect fit. This step ensures all furniture and décor elements are proportionate and well-integrated into your home.
04.Delivery & Installation
Our end-to-end service makes sure everything is smooth sailing, from our in-house fleet's timely delivery to complete installation and waste removal. Our expert team can handle everything and they will complete the entire installation within a few days.
05.Final Styling & Handover
Before handing over the transformed space to its owner, we fine-tune the details, adding finishing touches to achieve a polished look. You can expect a luxurious, move-in-ready space once the job is completed.
Homeowner Furnishing Solutions
Starts from £40,000 for a fully furnished 1-bed apartment.
Starting at £40,000 for a fully furnished one-bed property, our Homeowner Pack is an exclusive collection of recommended essentials and complimentary add-ons to bring out the best in every room. From elegant three-seater sofas to comfortable armchairs, boldly designed dining tables, king-size beds with custom headboards, sleek counter stools and much more, these packages include everything a top-tier, fully-furnished London home deserves. Moreover, our bespoke interior service offers fully personalised designs, with pricing available upon request for those seeking a more tailored approach.
What is included in the Homeowner Furniture Pack?
From a thoughtfully curated selection of the finest furniture items in three stunning design styles - Classic, Contemporary and Modern to innovative accessories and add-ons, this premium furniture pack delivers the right balance of elegance and utility.
Classic
A design style that merges your love for antiques, art, and symmetry with timeless elegance and aesthetics, the Classic Style best suits those who prefer interiors that showcase historically inspired details.
Contemporary
The Contemporary Style embodies elements from various styles by experimenting with bolder colour palettes and more innovative materials. This approach is perfect for those who believe in maintaining a fresh, functional, and forward-thinking design layout.
Modern
Composed mainly of an earthy or monochromatic palette, the Modern Style is known for its crisp lines, warm neutrals, and balanced minimalism. These low, streamlined furniture pieces are most often crafted from natural materials.
Bespoke Design Services & Additional Offerings
Our services go beyond furniture by providing tailor-made solutions to enhance your property's overall efficiency and visual appeal.
Soft furnishings & accessories
From thoughtfully sourced fabrics such as textured linens and inspiring boucles to sophisticated marble tops and exquisite wooden finishes, our vast range of soft furnishing options elevates the style quotient of every room. These go beyond the essentials to add depth and bring out the character of your favoured design theme.
Custom Furniture & Upholstery
If exclusivity is what you seek, we recommend our custom furniture that is not limited to standard dimensions and finishes but incorporates new and off-beat design innovations. Whether it is an individually upholstered headboard or a bed with rounded feet, whatever your vision is, we'll try our best to match it.
Wall Decor & Lighting Design
From subtle paint finishes, wallpapers, and feature walls to panelling or custom murals, we have compelling wall decor ideas to match the interior of every type of home. Similarly, we make lights work creatively by offering ambient fixtures, task lighting, and decorative accents that define the mood and showcase key features.
Bespoke Joinery & Built-In Wardrobes
Our bespoke joinery and built-in wardrobes maximise space while seamlessly integrating within the cohesive design theme. Whether it’s a custom shelving unit, a media wall, or fitted wardrobes with consistent finishes, we design functional storage solutions that merge personality with practicality.
Window Dressing
We offer blinds, curtains, or a combination of both. Thanks to our extensive supplier network, you can choose from a wide range of materials or provide your own. By handling everything—from design to installation—in-house, we create a unified look that integrates perfectly with your overall interior scheme.
Full Refurbishment Solutions
From minor enhancements to complete property makeovers that include flooring upgrades, open-plan layouts, bathroom renovations, and more, we cater to a wide range of refurbishment needs for London properties.
Home Owner Inventory
Here's an example listing everything included in the Homeowner Package for a fully furnished one-bed apartment starting from £40,000 + VAT. As you can see, this is a consolidated bespoke service providing much more than any other tiered furniture package. However, this is just an example and you are more than welcome to customise any of the items as per your personal design choice to create a completely unique look for your home.
Reception room
- Sofa
- Easy chair
- Dining table
- Dining chairs
- Coffee table
- Side Table
- Console table
- TV unit with Bespoke Bookcase
Bedroom
- Upholstered Bed with headboard
- Chiropaedic Mattress
- Bedside cabinets
- Chest of drawers with Dressing table
- Dressing table stool
Linen pack, comprising
- Mattress protector
- Hollowfibre pillows
- White 100% cotton pillowcases
- White 100% cotton fitted sheet
- 15 Tog hollowfibre duvet
- White 100% cotton duvet cover
Dining pack
- 24 piece crockery set
- 24 piece cutlery set
- 7 piece utensil set
- Coasters
- Place mats & napkins
- Electric salt & pepper mill
- Wine glasses
- Tall tumblers
Bathroom pack
- 100% Cotton Zero-Twist Luxury Towel Set
- Bath mat
- Set of 10 Hangers
Chef’s pack
- Knife block & knives
- Saucepan set
- Cruet set
- Wooden chopping board
- Grater
- Tin opener
- Peeler
- Bottle opener
- Colander
- Wooden spoon
- Tea towel set
- Baking tray set
- Trivet
- Glass oven dish
Electric pack
- Cordless vacuum cleaner (style may vary)
- Steam iron
- Ironing board
- Kettle
- Toaster
Lounge accessories pack
- Contemporary Rug
- Mirror
- Luxury scatter cushions
- Artwork (a set of)
- Pendant
- Lamp
- Clock, Reed Diffuser, Vases, Candle & Faux Foliage
Bedroom accessories pack
- Artwork (a set of)
- Luxury scatter cushions
- Luxury bedspread / throw
- Bedside Lamps
- Clock, Reed Diffuser, Vases, Candle & Faux Foliage
Media pack
- 43″ Smart television (minimum size provided)
- Smart speaker with Alexa
Decor
- Feature wall paint – Hallway
- Wallpaper – Feature wallpaper (bedroom and reception)
Lighting
- Feature Pendant Lighting and electricals
Looking for More Options?
If our Homeowner Furniture Package doesn’t fully align with your budget or requirements, we also offer a tiered approach with a range of tailored solutions. Explore our Diamond Range, designed for those seeking enhanced finishes and additional customisation.