InStyle Direct transformed a one-bedroom Airbnb-to-be apartment in ‘The Pembridge’ - a high-end development in Notting Hill. The result was a modern and practical space tailored for short-term Airbnb rentals, known as ‘guests’. The client, an Airbnb host and the property owner wanted to create a stylish yet functional environment that would appeal to discerning guests looking for comfort and style during their stay in one of London’s most sought-after locations. This meant ensuring all rooms were useable and considered socialising and dining.

The Challenge

The unique layout of the living room posed some initial design challenges. The space required a thoughtful layout to ensure the room remained open and inviting without compromising functionality. The client needed a solution to elevate the property’s appeal to potential Airbnb guests while maximising rental income.

Our Approach

We proposed a tailored combination of our Gold and Diamond Furniture Packages to address the client’s needs to make the property Airbnb-ready while ensuring a return on investment. This solution provided high-quality furnishings at a price point that guaranteed the property could be rented at a competitive rate.
Our design team optimised the apartment’s layout, particularly in the living area, where we accommodated larger furniture without overcrowding the space. Earthy tones were used throughout the apartment to create a warm, cohesive aesthetic, and sleek, space-saving furniture was incorporated to enhance functionality.

Design and Colour Scheme

To achieve the right balance of style and practicality, we worked with a neutral colour palette featuring earthy tones and soft finishes. The design prioritised guest comfort while ensuring that the space was visually appealing and inviting, especially for short-term holiday renters.

The sleek, modern furnishings complemented the apartment’s overall design, creating a seamless flow from the living area to the bedroom. The window dressings added a luxurious touch, while practical pieces were integrated to make the space easy to maintain between guest bookings.

The Outcome

The project was completed in under two months, and the client was highly satisfied with the results. The thoughtful design maximised the use of space and positioned the property as the perfect Nottinghill retreat for Airbnb guests, ensuring the apartment could be rented at a competitive rate. The efficient turnaround allowed the landlord to prepare the property quickly for the rental market, confident that the space offered both style and functionality to meet the expectations of short-term tenants, as well as add-on packages such as kitchenware and bedlinen, styled by our interior designers.

Key Results:

• The Pembridge apartment was transformed into a stylish, functional space ready for short-term lets.
• The client expressed satisfaction with the quick turnaround and the high-quality furnishings, ensuring the apartment’s increased rental potential.
• The optimised layout and practical design positioned the apartment for higher rental returns, providing the client with a well-prepared property for Airbnb guests.