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100% Immediate Rentals - How InStyle Direct Furnished 450 Units for Vastint's Build-to-Rent Scheme

Developer: Vastint
Client: Sugar House Island
Postcode: EC15
Units furnished: 450 (show homes, studios, 1,2,3 bedrooms)
Services: Tailored furniture packages
Result Achieved: 100% immediate rentals – wait list generated

Sugar House Island in Stratford is a dynamic, large-scale build-to-rent (BTR) scheme developed by Vastint. Known as the Isle of Opportunity, this project exemplifies Vastint’s dedication to creating vibrant, sustainable, and desirable residential communities across the UK. InStyle Direct partnered with Vastint to complete the first two phases of this impressive development, delivering over 450 furnished properties, including show homes, studios, and 1, 2, and 3-bedroom units. Our services included providing durable furnishing packages, tailored for the development.

The initial phase of the project presented several challenges, particularly those related to maintaining Covid-safe working conditions. Through professionalism, seamless logistics, and a solution-focused approach, we successfully navigated these obstacles.
Our work on the first phase of properties resulted in a 20% increase in rent value, generating high demand and a waiting list of prospective renters. This success was driven by our ability to deliver on-trend furnishing schemes within budget and with a quick turnaround. Each phase was completed ahead of schedule, with a swift turnaround time of just 10 weeks per phase.

InStyle Direct’s Associate Director, Max Prychidko, was instrumental in visualising and realising Vastint’s vision. The furnished apartments were designed to suit a diverse range of individuals from professionals to students and beyond, helping establish a desirable and attainable living experience. Additionally, 100% of the units were immediately rented, generating a waitlist for future tenants.

“After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge, and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.” – Vastint, international real estate organisation

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    What Our Customers Say

    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

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    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

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    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

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    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

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    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

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    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

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    • Really met my expectations, good quality of the furnitures !

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    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

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    • Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

      Margaret Tan - Google Review


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