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100% Immediate Rentals - How InStyle Direct Furnished 450 Units for Vastint's Build-to-Rent Scheme

Developer: Vastint
Client: Sugar House Island
Postcode: EC15
Units furnished: 450 (show homes, studios, 1,2,3 bedrooms)
Services: Tailored furniture packages
Result Achieved: 100% immediate rentals – wait list generated

Sugar House Island in Stratford is a dynamic, large-scale build-to-rent (BTR) scheme developed by Vastint. Known as the Isle of Opportunity, this project exemplifies Vastint’s dedication to creating vibrant, sustainable, and desirable residential communities across the UK. InStyle Direct partnered with Vastint to complete the first two phases of this impressive development, delivering over 450 furnished properties, including show homes, studios, and 1, 2, and 3-bedroom units. Our services included providing durable furnishing packages, tailored for the development.

The initial phase of the project presented several challenges, particularly those related to maintaining Covid-safe working conditions. Through professionalism, seamless logistics, and a solution-focused approach, we successfully navigated these obstacles.
Our work on the first phase of properties resulted in a 20% increase in rent value, generating high demand and a waiting list of prospective renters. This success was driven by our ability to deliver on-trend furnishing schemes within budget and with a quick turnaround. Each phase was completed ahead of schedule, with a swift turnaround time of just 10 weeks per phase.

InStyle Direct’s Associate Director, Max Prychidko, was instrumental in visualising and realising Vastint’s vision. The furnished apartments were designed to suit a diverse range of individuals from professionals to students and beyond, helping establish a desirable and attainable living experience. Additionally, 100% of the units were immediately rented, generating a waitlist for future tenants.

“After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge, and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.” – Vastint, international real estate organisation

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    What Our Customers Say

    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M - Google Review


    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum - Google Review


    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail - Google Review


    • Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

      Jamie Evans - Google Review


    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca - Google Review


    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani - Google Review


    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca - Google Review


    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu - Google Review


    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C - Google Review


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