Westmark Tower, West End Gate (Residence Four)

Properties type: 1 Bedroom
Services: Tailored Furniture Package, Window Dressing
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Instyle Direct’s successful working relationship with Berkeley, London’s leading property developer, led to designing yet another unit at Berkeley’s opulent West End Gate development. Lead Interior Designer Ifrah Buraleh and Sales Manager James McNeil especially selected the diamond furniture package to furnish the striking, one-bedroom apartment to boost interest and promote sales which led to immediate success. The full timeline and details can be found below.

SUCCESS TIMELINE

Job assigned – 05.09.22
Design proposal approved – 15.09.22
Install booked – 27.09.22
Property decorated – 22-23.09.22
Property furnished – 27.09.22
Property photographed – 28.09.22
Property viewed and rented – 28.09.22
Tenant moves in – 30.09.22

Having executed numerous furnishing projects for the renowned developer at the West End Gate development, our team was familiar with what was required to push sales. Ifrah also upgraded some key items in the diamond package to add more personality to the space.

As always, the team adhered to the client’s budget and the allocated time slot, completing the project to an impeccable standard in less than four weeks. The 546 square feet space was successfully transformed inside-out into a chic home and generated huge interest among investors, landlords and tenants.

The chosen furniture package was tailored to the specific target market. The apartment was designed to offer a stunning combination of subtle elegance and sophisticated opulence.

Ifrah picked the same colour scheme that earlier proved successful for other West End Gate projects, which helped sell the units straight away.

Ifrah opted for bold, tropical wallpaper as a whimsical touch to the room. Bespoke elements such as the brown coffee table and white flooring ensured the show home sold the specific lifestyle prospective West End Gate residents are looking for.

“Inspired by an oasis, I placed the bold tropical wallpaper in the moulding to create a welcoming, calming and luxurious atmosphere. Something to draw people in but also to be a respite from the bustling city outside.”
— Ifrah Buraleh,

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    What Our Customers Say

    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

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    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

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    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

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    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

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    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

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    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

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    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

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    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans - Google Review


    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher - Google Review


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